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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~person:"Merchant, Altaf"
~subject:"Markenimage"
~type:"article"
~type_genre:"Article in journal"
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Markenimage
Consumer behaviour
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8
Brand management
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Markenführung
6
Brand heritage
5
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5
Nostalgia
5
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3
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Merchant, Altaf
Diamantopoulos, Adamantios
12
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9
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7
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6
Melewar, T. C.
6
Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Foroudi, Mohammad Mahdi
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Augusto, Mário Gomes
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Bang, Nguyen
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Chatterjee, Subimal
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Cornwell, T. Bettina
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Dwivedi, Yogesh Kumar
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
Psychology & marketing
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
5
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Why and when is older better? : the role of brand heritage and of the product category in the evaluation of brand longevity
Pecot, Fabien
;
Merchant, Altaf
- In:
Journal of business research : JBR
140
(
2022
),
pp. 533-545
Persistent link: https://www.econbiz.de/10013040681
Saved in:
2
Sports teams heritage : measurement and application in sponsorship
Rose, Mei
;
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
- In:
Journal of business research : JBR
124
(
2021
),
pp. 759-769
Persistent link: https://www.econbiz.de/10012494017
Saved in:
3
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
4
Emphasizing brand heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
5
Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf
;
Rose, Gregory
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
Saved in:
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