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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Technological forecasting & social change : an international journal"
~language:"eng"
~language:"pol"
~subject:"Markenimage"
~subject:"Technological change"
~type:"article"
~type_genre:"Article in journal"
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Markenimage
Technological change
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Michel, Géraldine
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Technological forecasting & social change : an international journal
Research policy : policy, management and economic studies of science, technology and innovation
366
The journal of brand management : an international journal
340
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International journal of technology management : IJTM
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Journal of evolutionary economics : JEE
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Economics letters
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of travel and tourism marketing
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International journal of hospitality management
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Industrial marketing management : the international journal for industrial and high-tech firms
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IEEE transactions on engineering management : EM
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Journal of productivity analysis
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Journal of marketing communications
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The American economic review
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Marketing intelligence & planning
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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Journal of economic dynamics & control
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Industry and innovation
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
75
The journal of technology transfer
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Journal of international consumer marketing
74
International journal of innovation and technology management
73
The journal of consumer marketing
73
European economic review : EER
72
Journal of open innovation : technology, market, and complexity
72
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
1,678
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
3
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Can salespersons help firms overcome brand image crisis? : role of facial appearance
Agnihotri, Arpita
;
Bhattacharya, Saurabh
;
Vrontis, Demetris
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014550374
Saved in:
6
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
7
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
8
Do firms with technological capabilities rush in? : evidence from the timing of licensing of Stanford inventions
Kim, Young-Choon
;
Reddi Kotha
;
Rhee, Mooweon
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014552017
Saved in:
9
An empirical examination of brand hate influence on negative consumer behaviors through NeWOM intensity : oes consumer personality matter?
Sameeni, Maleeha Shahid
;
Qadeer, Faisal
;
Ahmad, Wasim
; …
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014547899
Saved in:
10
Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
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