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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Direct marketing"
~subject:"Markenimage"
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Direct marketing
Markenimage
Internet marketing
393
Online-Marketing
393
Consumer behaviour
345
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345
Werbung
242
Advertising
222
Social Web
210
Social web
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Online-Handel
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Diamantopoulos, Adamantios
5
Halkias, Georgios
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Arslanagic-Kalajdzic, Maja
2
Augusto, Mário Gomes
2
Hui, Kai-Lung
2
Machado, Joana César
2
Png, Ivan
2
Torres, Pedro M.
2
Wang, Shuman
2
Yoon, Sukki
2
Abbu, Haroon R.
1
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1
Albert, Noël
1
Aloini, Davide
1
Ambroise, Laure
1
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1
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1
Arruda, Carolina
1
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Azar, Salim L.
1
Baalbaki, Sally
1
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1
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1
Bigné Alcañiz, J. Enrique
1
Biswas, Abhijit
1
Bogomolova, Svetlana
1
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1
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
51
Journal of marketing communications
46
The journal of brand management : an international journal
43
SpringerLink / Bücher
41
Journal of retailing and consumer services
38
Health marketing quarterly
37
International journal of internet marketing and advertising : IJIMA
36
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
International journal of advertising : the quarterly review of marketing communications
28
Journal of advertising research
27
International marketing review
26
International journal of advertising : the review of marketing communications
25
Journal of global marketing
24
Journal of promotion management : JPM
24
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
24
Psychology & marketing
23
Asia Pacific journal of marketing and logistics
21
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Journal of promotion management : innovations in planning and applied research
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Marketing intelligence & planning
20
Journal of international consumer marketing
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of international marketing
18
European journal of marketing : EJM
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
17
Cogent business & management
15
Direct marketing : an international journal
15
Journal of marketing
15
Journal of marketing research : JMR
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct store delivery : concepts, applications and instruments
13
ERIM report series research in management
13
Marketing : ZFP ; journal of research and management
13
Research
13
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ECONIS (ZBW)
107
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1
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
2
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
3
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
4
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
5
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
6
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
7
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
8
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
9
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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