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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Direct marketing"
~subject:"Viral marketing"
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Direct marketing
Viral marketing
Internet marketing
404
Online-Marketing
404
Consumer behaviour
356
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356
Werbung
248
Advertising
228
Social Web
214
Social web
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Wang, Fang
3
Chatzipanagiotou, Kalliopi
2
Chintagunta, Pradeep K.
2
Cui, Geng
2
Filieri, Raffaele
2
Gauri, Dinesh Kumar
2
Hosanagar, Kartik
2
Hui, Kai-Lung
2
Liu, Martin J.
2
Ofek, Elie
2
Peng, Ling
2
Png, Ivan
2
Ranaweera, Chatura
2
Ruiz Mafe, Carla
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Yuan, Ruizhi
2
Abbu, Haroon R.
1
Agarwal, Ritu
1
Ajjan, Haya
1
AlRabiah, Sara
1
Alguezaui, Salma
1
Aloini, Davide
1
Angell, Robert J.
1
Arruda, Carolina
1
Ataman, M. Berk
1
Augusto, Mário Gomes
1
Azer, Jaylan
1
Baalbaki, Sally
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Baek, Tae Hyun
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1
Balaji, M. S.
1
Banerjee, Snehasish
1
Bapna, Ravi
1
Bartschat, Maria
1
Behl, Abhishek
1
Belhadi, Amine
1
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1
Benkhati, Imane
1
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
54
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
51
International journal of hospitality management
45
SpringerLink / Bücher
43
International journal of internet marketing and advertising : IJIMA
40
Journal of marketing communications
38
Health marketing quarterly
35
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
28
Information systems research : ISR
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
27
Tourism management : research, policies, practice
27
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
25
Journal of marketing
25
Journal of advertising research
24
Journal of management information systems : JMIS
24
Electronic commerce research
23
International journal of advertising : the review of marketing communications
22
International journal of advertising : the quarterly review of marketing communications
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Journal of internet commerce
21
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
International journal of electronic marketing and retailing : IJEMR
20
International journal of contemporary hospitality management
19
Journal of hospitality marketing & management
19
International journal of pharmaceutical and healthcare marketing : IJPHM
18
Journal of electronic commerce research : JECR
16
Journal of marketing research : JMR
16
Journal of promotion management : innovations in planning and applied research
16
Journal of travel and tourism marketing
16
Psychology & marketing
16
Direct marketing : an international journal
14
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Marketing letters : a journal of research in marketing
14
Direct store delivery : concepts, applications and instruments
13
European journal of marketing : EJM
13
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ECONIS (ZBW)
107
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1
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
Saved in:
2
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
3
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
4
Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Hervet, Guillaume
;
Guitart, Ivan A.
- In:
Journal of business research : JBR
153
(
2022
),
pp. 467-478
Persistent link: https://www.econbiz.de/10013534091
Saved in:
5
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
6
Feeling warm or skeptical? : an investigation into the effects of incentivized eWOM programs on customers' eWOM sharing intentions
Chen, Ruolan
;
Yuan, Ruizhi
;
Huang, Bo
;
Liu, Martin J.
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383091
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
Complements or confounders? : a study of effects of target and non-target features on online fraudulent reviewer detection
Wang, Qiang
;
Zhang, Wen
;
Li, Jian
;
Ma, Zhenzhong
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383211
Saved in:
9
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
10
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
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