Increasing the effectiveness of display social media ads for startups : the role of different claims and executional characteristics
Year of publication: |
2022
|
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Authors: | Hervet, Guillaume ; Guitart, Ivan A. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 153.2022, p. 467-478
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Subject: | Ad content | Advertising elasticity and duration | Advertising for new products | Display ads | Facebook advertising | Social media advertising | Social Web | Social web | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects | Virales Marketing | Viral marketing |
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