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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Markenimage"
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Markenimage
Internet marketing
404
Online-Marketing
404
Consumer behaviour
356
Konsumentenverhalten
356
Werbung
248
Advertising
228
Social Web
214
Social web
214
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176
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Diamantopoulos, Adamantios
5
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3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Aiello, Gaetano
2
Arslanagic-Kalajdzic, Maja
2
Augusto, Mário Gomes
2
Machado, Joana César
2
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2
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1
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1
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1
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1
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1
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Briggs, Elten
1
Brotto, Luisa
1
Brunner, Christian Boris
1
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1
Cai, Jianfeng
1
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Journal of business research : JBR
Management science : journal of the Institute for Operations Research and the Management Sciences
The journal of product & brand management
51
The journal of brand management : an international journal
45
Journal of marketing communications
40
International journal of internet marketing and advertising : IJIMA
34
Journal of retailing and consumer services
32
International journal of advertising : the review of marketing communications
26
International marketing review
26
International journal of advertising : the quarterly review of marketing communications
23
Journal of advertising research
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
23
Psychology & marketing
23
Journal of promotion management : innovations in planning and applied research
22
Asia Pacific journal of marketing and logistics
21
Journal of promotion management : JPM
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
20
Journal of advertising : official publication of the American Academy of Advertising
19
Journal of global marketing
19
Journal of international consumer marketing
18
Journal of international marketing
18
Marketing intelligence & planning
17
Tourism management : research, policies, practice
17
European journal of marketing : EJM
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Cogent business & management
14
Journal of marketing management : MM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
International journal of sports marketing & sponsorship
12
Marketing : ZFP ; journal of research and management
12
Tourism management perspectives : TMP
11
International journal of consumer studies
10
Journal of strategic marketing
10
Young consumers : insight and ideas for responsible marketers
10
International journal of electronic marketing and retailing : IJEMR
9
International journal of hospitality management
9
International journal of technology marketing : IJTMkt
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of marketing
9
Global business review
8
Journal of current issues and research in advertising : JCIRA
8
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ECONIS (ZBW)
90
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90
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
3
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
4
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
5
Marketing online food images via color saturation : a sensory imagery perspective
Liu, Qing
;
Wu, Luorong
;
Yu, Xi
;
Huang, Huiling
- In:
Journal of business research : JBR
151
(
2022
),
pp. 366-378
Persistent link: https://www.econbiz.de/10013459820
Saved in:
6
The influence of parasocial relationship in fashion web on customer equity
Yuan, Chun Lin
;
Moon, Hakil
;
Kim, Kyung Hoon
;
Wang, Shuman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 610-617
Persistent link: https://www.econbiz.de/10012544888
Saved in:
7
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
8
Anthropomorphism and its implications for advertising hotel brands
Lee, Seonjeong
;
Oh, Haemoon
- In:
Journal of business research : JBR
129
(
2021
),
pp. 455-464
Persistent link: https://www.econbiz.de/10012509677
Saved in:
9
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
10
Moderating effects of prior brand usage on visual attention to video advertising and recall : an eye-tracking investigation
Simmonds, Lucy
;
Bellman, Steven
;
Kennedy, Rachel
; …
- In:
Journal of business research : JBR
111
(
2020
),
pp. 241-248
Persistent link: https://www.econbiz.de/10012237806
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