//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Dwivedi, Yogesh Kumar"
~person:"Phau, Ian"
~subject:"Consumer behaviour"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer preferences"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Social web
Konsumentenverhalten
23
Brand management
11
Markenführung
11
Brand image
7
Markenimage
7
Brand
6
Markenartikel
6
Internet marketing
5
Luxury goods
5
Luxusgüter
5
Online-Marketing
5
Online retailing
4
Online-Handel
4
Advertising effects
3
Australia
3
Australien
3
Beziehungsmarketing
3
Relationship marketing
3
Social Web
3
Werbewirkung
3
Attitude
2
Brand attitude
2
Brand love
2
Brand memory
2
Computerspiel
2
Confidence
2
Coronavirus
2
Credibility
2
E-commerce
2
Einzelhandel
2
Electronic Commerce
2
Emotion
2
Glaubwürdigkeit
2
In-game advertising
2
Ingredient branding
2
Luxury brands
2
Purchase intention
2
Retail trade
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
23
Type of publication (narrower categories)
All
Article in journal
23
Aufsatz in Zeitschrift
23
Language
All
English
23
Author
All
Dwivedi, Yogesh Kumar
Phau, Ian
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Sharma, Piyush
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
Seo, Yuri
9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
Mattila, Anna S.
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
Dennis, Charles
6
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
13
European journal of marketing : EJM
7
International journal of Indian culture and business management
7
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
The marketing review
6
Information systems management
4
Journal of international consumer marketing
4
The journal of brand management : an international journal
4
Australasian marketing journal
3
Technological forecasting & social change : an international journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Journal of strategic marketing
2
Psychology & marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia Pacific journal of marketing and logistics
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of retail & distribution management
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
more ...
less ...
Source
All
ECONIS (ZBW)
23
Showing
1
-
10
of
23
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
3
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
4
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
5
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
6
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
7
CSR motives on situational scepticism towards luxury brands
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10013172878
Saved in:
8
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
9
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
10
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->