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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Consumer behaviour"
~subject:"Social web"
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Consumer behaviour
Social web
Konsumentenverhalten
10
Internet marketing
4
Online retailing
4
Online-Handel
4
Online-Marketing
4
Brand image
3
Brand management
3
Markenführung
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Computerspiel
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Dwivedi, Yogesh Kumar
Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Phau, Ian
13
Valette-Florence, Pierre
13
Bartikowski, Boris
12
Sharma, Piyush
12
Richard, Marie-Odile
11
Balaji, M. S.
10
Roy, Rajat
10
Septianto, Felix
10
Teng, Lefa
10
Chebat, Jean-Charles
9
Filieri, Raffaele
9
Kukar-Kinney, Monika
9
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9
Beatty, Sharon E.
8
Choi, Jeonghye
8
Das, Gopal
8
Mattila, Anna S.
8
McLean, Graeme J.
8
Melewar, T. C.
8
Merchant, Altaf
8
Shukla, Paurav
8
Veloutsou, Cleopatra
8
Yang, Zhiyong
8
Arslanagic-Kalajdzic, Maja
7
Geuens, Maggie
7
Gupta, Suraksha
7
Kim, Kyung Hoon
7
Liu, Martin J.
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
6
Bang, Nguyen
6
Behl, Abhishek
6
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6
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Journal of business research : JBR
Marketing intelligence & planning
Бизнес Информ
Journal of retailing and consumer services
10
International journal of Indian culture and business management
7
The marketing review
6
European journal of marketing : EJM
5
Information systems management
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Business/Economics
1
Chandos social media series
1
European journal of innovation management : EJIM
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
Journal of consumer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of strategic marketing
1
Operations management research : OMR ; advancing practice through theory
1
Springer briefs in business
1
SpringerBriefs in Business
1
SpringerLink / Bücher
1
The international journal of bank marketing : IJBM
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ECONIS (ZBW)
10
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1
A meta-analysis of antecedents and consequences of eWOM credibility : investigation of moderating role of culture and platform type
Verma, Deepak
;
Dewani, Prem Prakash
;
Behl, Abhishek
; …
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013468632
Saved in:
2
An attitude-behavioral model to understand people's behavior towards tourism during COVID-19 pandemic
Shareef, Mahmud Akhter
;
Akram, Muhammad Shakaib
;
Malik, …
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014288173
Saved in:
3
Assessing customers' attitude towards online apparel shopping : a three-way interaction model
Patel, Ashok Kumar
;
Anurag Singh
;
Rana, Nripendra P.
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014303772
Saved in:
4
Machine autonomy for rehabilitation of elderly people : a trade-off between machine intelligence and consumer trust
Shareef, Mahmud Akhter
;
Ahmed, Jashim Uddin
;
Giannakis, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014304014
Saved in:
5
A moderated mediation model for e-impulse buying tendency, customer satisfaction and intention to continue e-shopping
Goel, Pooja
;
Parayitam, Satyanarayana
;
Sharma, Anuj
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013168094
Saved in:
6
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
7
Interactive voice assistants : does brand credibility assuage privacy risks?
Jain, Shilpi
;
Basu, Sriparna
;
Dwivedi, Yogesh Kumar
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 701-717
Persistent link: https://www.econbiz.de/10013194271
Saved in:
8
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
9
Examining antecedents of consumers' pro-environmental behaviours : TPB extended with materialism and innovativeness
Alzubaidi, Hawazin
;
Slade, Emma L.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
122
(
2021
),
pp. 685-699
Persistent link: https://www.econbiz.de/10012420607
Saved in:
10
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
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