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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~isPartOf:"Бизнес Информ"
~subject:"Advertising"
~subject:"Consumer behaviour"
~subject:"Markenführung"
~subject:"Social web"
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Advertising
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Laroche, Michel
27
Ko, Eunju
22
Cleveland, Mark
16
Diamantopoulos, Adamantios
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Valette-Florence, Pierre
14
Phau, Ian
13
Septianto, Felix
13
Bartikowski, Boris
12
Sharma, Piyush
12
Filieri, Raffaele
11
Richard, Marie-Odile
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Teng, Lefa
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Roy, Rajat
10
Seo, Yuri
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Chebat, Jean-Charles
9
Kukar-Kinney, Monika
9
Mattila, Anna S.
9
Shukla, Paurav
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Veloutsou, Cleopatra
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Choi, Jeonghye
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Das, Gopal
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McLean, Graeme J.
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Melewar, T. C.
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Merchant, Altaf
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Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
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Geuens, Maggie
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Gupta, Suraksha
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Japutra, Arnold
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Kim, Kyung Hoon
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Liu, Martin J.
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Paul, Justin
7
Rana, Nripendra P.
7
Roy, Sanjit
7
Wagner, Udo
7
Aiello, Gaetano
6
Balabanis, George
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Marketing intelligence & planning
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International journal of consumer studies
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International journal of hospitality management
723
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Asia Pacific journal of marketing and logistics
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of international consumer marketing
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Journal of travel and tourism marketing
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Tourism management : research, policies, practice
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Cogent business & management
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of retail & distribution management
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Marketing letters : a journal of research in marketing
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SpringerLink / Bücher
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The international review of retail, distribution and consumer research
292
Journal of marketing
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Journal of the Academy of Marketing Science
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The journal of consumer marketing
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Journal of consumer behaviour : an international research review
283
Journal of fashion marketing and management
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
International journal of contemporary hospitality management
261
Technological forecasting & social change : an international journal
261
Journal of business ethics : JOBE
259
The journal of services marketing
259
Young consumers : insight and ideas for responsible marketers
256
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ECONIS (ZBW)
2,253
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
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2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
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3
Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias
;
Möller-Herm, Jana
;
Herm, Steffen
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
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4
Co-creating cultural heterotopic spaces in Airbnb
Makkar, Marian
;
Farrelly, Francis
;
Athwal, Navdeep
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014547915
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
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6
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
7
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
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8
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
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9
Emotional arousal in customer experience : a dynamic view
Caruelle, Delphine
;
Shams, Poja
;
Gustafsson, Anders
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535197
Saved in:
10
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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