//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Customer satisfaction"
~subject:"Marketingmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Customer satisfaction
Marketingmanagement
Brand management
683
Markenführung
683
Consumer behaviour
461
Konsumentenverhalten
461
Brand image
402
Markenimage
402
Brand
275
Markenartikel
268
Relationship marketing
189
Beziehungsmarketing
188
Social Web
125
Social web
125
B-to-B-Marketing
111
Business-to-business marketing
111
Internet marketing
104
Online-Marketing
104
Lieferantenmanagement
86
Supplier relationship management
86
Luxury goods
78
Luxusgüter
78
Marketing management
61
Advertising effects
59
Werbewirkung
59
Social media
46
Brand equity
45
Customer integration
45
Kundenintegration
45
Branding
38
Personality psychology
37
Persönlichkeitspsychologie
37
Advertising
36
Kundenzufriedenheit
36
Corporate reputation
33
Firmenimage
33
Brand loyalty
32
Emotion
32
China
31
International marketing
30
more ...
less ...
Online availability
All
Undetermined
72
Type of publication
All
Article
95
Type of publication (narrower categories)
All
Article in journal
95
Aufsatz in Zeitschrift
95
Conference paper
2
Konferenzbeitrag
2
Case study
1
Fallstudie
1
Language
All
English
95
Author
All
Ko, Eunju
4
Balaji, M. S.
2
Balmer, John M.T.
2
Bang, Nguyen
2
Baumgarth, Carsten
2
Gupta, Suraksha
2
Japutra, Arnold
2
Kim, Sang Jin
2
Lim, Weng Marc
2
Melewar, T. C.
2
Merrilees, Bill
2
Molinillo, Sebastian
2
Paul, Justin
2
Podnar, Klement
2
Shukla, Paurav
2
Abosag, Ibrahim
1
Abulaiti, Gulimire
1
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alatalo, Sari
1
Ali, Faizan
1
Andersen, Sophie Esmann
1
Anning-Dorson, Thomas
1
Armirotto, Vincent
1
Arnold, Todd J.
1
Autry, Chad W.
1
Avraham, Eli
1
Baker, Thomas L.
1
Bala, Pradip Kumar
1
Baliga, Ashwin J.
1
Banerjee, Madhumita
1
Barnes, Stuart J.
1
Barrio-García, Salvador del
1
Bellenger, Danny N.
1
Benedettini, Ornella
1
Bengtsson, Maria
1
Berry, Christopher
1
Bertolini, Alessandra
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
109
The journal of business & industrial marketing
70
The journal of brand management : an international journal
66
Journal of retailing and consumer services
55
The journal of product & brand management
46
Journal of business-to-business marketing
32
European journal of marketing : EJM
28
Journal of strategic marketing
28
International journal of hospitality management
27
SpringerLink / Bücher
27
Journal of the Academy of Marketing Science
21
Journal of marketing communications
20
Journal of marketing management : MM
17
Asia Pacific journal of marketing and logistics
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Cogent business & management
14
Gabler Edition Wissenschaft
13
Journal of marketing
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
International journal of internet marketing and advertising : IJIMA
12
Springer eBook Collection
12
International journal of contemporary hospitality management
11
Journal of hospitality marketing & management
11
Journal of promotion management : innovations in planning and applied research
11
Journal of retailing
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Psychology & marketing
10
The journal of services marketing
10
Global business review
9
International marketing review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of promotion management : JPM
9
Journal of travel and tourism marketing
9
Services marketing quarterly
9
Springer eBook Collection / Business and Economics
9
The marketing review
9
The service industries journal
9
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
95
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of financial performance and corporate reputation on customer purchases : the role of stakeholders and brand value in the automotive sector
Sánchez-Iglesias, Nuria
;
García-Madariaga, Jesús
; …
- In:
Marketing intelligence & planning
42
(
2024
)
1
,
pp. 23-39
Persistent link: https://www.econbiz.de/10014469191
Saved in:
2
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
3
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
4
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
8
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
9
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
10
Engaging customers through brand authenticity perceptions : the moderating role of self-congruence
Kumar, Vikas
;
Kaushik, Arun Kumar
- In:
Journal of business research : JBR
138
(
2022
),
pp. 26-37
Persistent link: https://www.econbiz.de/10013197775
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->