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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"International marketing"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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International marketing
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Markenimage
415
Brand
284
Markenartikel
277
Relationship marketing
196
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195
Social Web
127
Social web
127
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
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Marketing management
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Advertising effects
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Personality psychology
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Diamantopoulos, Adamantios
5
Ko, Eunju
4
Halkias, Georgios
3
Arslanagic-Kalajdzic, Maja
2
Balmer, John M.T.
2
Baumgarth, Carsten
2
Davvetas, Vasileios
2
Gupta, Suraksha
2
Kim, Sang Jin
2
Laroche, Michel
2
Lim, Weng Marc
2
Melewar, T. C.
2
Merrilees, Bill
2
Podnar, Klement
2
Shukla, Paurav
2
Agbemabiese, George Cudjoe
1
Ahmed, Zafar U.
1
Aiello, Gaetano
1
Akhtar, Pervaiz
1
Alden, Dana
1
Andersen, Sophie Esmann
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Anning-Dorson, Thomas
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Arroyo-Gamez, Ramon E.
1
Avraham, Eli
1
Bang, Nguyen
1
Barnes, Stuart J.
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Barrio-García, Salvador del
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Bartsch, Fabian
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Benedettini, Ornella
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Berry, Christopher
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Bertolini, Alessandra
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Borah, Sourav Bikash
1
Boronczyk, Felix
1
Bourdin, David
1
Brem, Alexander
1
Breuer, Christoph
1
Burton, Jamie
1
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1
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Journal of business research : JBR
Marketing intelligence & planning
Industrial marketing management : the international journal for industrial and high-tech firms
104
The journal of brand management : an international journal
63
The journal of business & industrial marketing
55
The journal of product & brand management
41
International marketing review
31
SpringerLink / Bücher
31
Journal of international marketing
29
Journal of strategic marketing
29
European journal of marketing : EJM
25
Journal of business-to-business marketing
23
Journal of retailing and consumer services
23
Journal of marketing communications
20
Journal of global marketing
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Journal of marketing management : MM
15
Journal of the Academy of Marketing Science
15
Springer eBook Collection
15
Gabler Edition Wissenschaft
14
Journal of marketing
14
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
13
Journal of international consumer marketing
12
Asia Pacific journal of marketing and logistics
11
Journal of marketing management : JMM ; journal of the Academy of Marketing
11
Journal of retailing
11
Journal of promotion management : JPM
10
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
10
Business horizons
9
Cogent business & management
9
International journal of advertising : the review of marketing communications
9
Journal of promotion management : innovations in planning and applied research
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
8
International journal of business and globalisation : IJBG
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of euromarketing
8
The marketing review
8
Business history
7
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ECONIS (ZBW)
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90
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1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
3
Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina
;
Hadi, Rhonda
;
Luna, David
;
Pogacar, Ruth
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
Saved in:
4
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
5
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
6
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
7
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
8
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
9
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
10
A contingency-based approach to the nexus between international strategic brand management and export performance
Pyper, Keith
;
Doherty, Anne Marie
;
Gounaris, Spiros
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 472-488
Persistent link: https://www.econbiz.de/10013325508
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