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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~source:"econis"
~subject:"Luxusgüter"
~subject:"Markenimage"
~subject:"Marketingmanagement"
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Search: subject:"Markenführung"
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Luxusgüter
Markenimage
Marketingmanagement
Brand management
705
Markenführung
705
Consumer behaviour
480
Konsumentenverhalten
480
Brand image
415
Brand
284
Markenartikel
277
Relationship marketing
196
Beziehungsmarketing
195
Social Web
127
Social web
127
B-to-B-Marketing
116
Business-to-business marketing
116
Internet marketing
106
Online-Marketing
106
Lieferantenmanagement
91
Supplier relationship management
91
Luxury goods
80
Marketing management
62
Advertising effects
61
Werbewirkung
61
Social media
47
Customer integration
46
Kundenintegration
46
Brand equity
45
Personality psychology
40
Persönlichkeitspsychologie
40
Branding
39
Advertising
37
Customer satisfaction
37
Kundenzufriedenheit
37
Brand loyalty
34
Corporate reputation
33
Emotion
33
Firmenimage
33
China
31
Werbung
31
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9
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Article
496
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1
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497
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497
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5
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5
Collection of articles of several authors
4
Sammelwerk
4
Mehrbändiges Werk
2
Multi-volume publication
2
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1
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1
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English
497
Author
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Ko, Eunju
10
Phau, Ian
8
Diamantopoulos, Adamantios
7
Melewar, T. C.
7
Valette-Florence, Pierre
7
Merrilees, Bill
6
Bang, Nguyen
5
Filieri, Raffaele
5
Foroudi, Pantea
5
Gupta, Suraksha
5
Japutra, Arnold
5
Merchant, Altaf
5
Michel, Géraldine
5
Shukla, Paurav
5
Veloutsou, Cleopatra
5
Aiello, Gaetano
4
Augusto, Mário Gomes
4
Christodoulides, George
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Molinillo, Sebastian
4
Pantano, Eleonora
4
Seo, Yuri
4
Voyer, Benjamin G.
4
Wallpach, Sylvia von
4
Arslanagic-Kalajdzic, Maja
3
Davvetas, Vasileios
3
Dennis, Charles
3
Dwivedi, Yogesh Kumar
3
Fastoso, Fernando
3
Guzman, Francisco
3
Halkias, Georgios
3
Hultman, Magnus
3
Kastanakis, Minas
3
Kitchen, Philip J.
3
Koll, Oliver
3
Kumar, Vikas
3
Mandler, Timo
3
Motoki, Kosuke
3
Mühlbacher, Hans
3
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Journal of business research : JBR
Marketing intelligence & planning
The journal of brand management : an international journal
327
The journal of product & brand management
306
Journal of retailing and consumer services
196
Industrial marketing management : the international journal for industrial and high-tech firms
142
European journal of marketing : EJM
90
SpringerLink / Bücher
89
Asia Pacific journal of marketing and logistics
83
Journal of strategic marketing
77
Psychology & marketing
77
Journal of marketing communications
76
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
68
International journal of hospitality management
66
The journal of business & industrial marketing
65
Journal of international consumer marketing
53
Marketing letters : a journal of research in marketing
52
International marketing review
51
The IUP journal of brand management : IJBRM
50
Cogent business & management
49
Journal of marketing management : MM
49
Journal of the Academy of Marketing Science
49
Journal of marketing
48
Journal of marketing management : JMM ; journal of the Academy of Marketing
47
Journal of promotion management : innovations in planning and applied research
47
Journal of global marketing
45
International journal of consumer studies
44
Journal of fashion marketing and management
44
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
44
International journal of internet marketing and advertising : IJIMA
43
Journal of promotion management : JPM
43
The journal of consumer marketing
43
Tourism management : research, policies, practice
43
International journal of advertising : the review of marketing communications
42
International journal of retail & distribution management
37
Journal of travel and tourism marketing
37
European journal of marketing
36
Journal of Islamic marketing
34
Qualitative market research : an international journal
34
Springer eBook Collection
34
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ECONIS (ZBW)
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51
Brand equity chain and brand equity measurement approaches
Oliveira, Marta Olivia Rovedder de
;
Heldt, Rodrigo
; …
- In:
Marketing intelligence & planning
41
(
2023
)
4
,
pp. 442-456
Persistent link: https://www.econbiz.de/10014313031
Saved in:
52
Synthesis of forty years of brand crisis literature
Chandrasekar, Kalpana
;
Rehman, Varisha
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 525-543
Persistent link: https://www.econbiz.de/10014313056
Saved in:
53
The role of brand self-congruence, brand love and brand attachment on brand advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
54
How and should firms motivate salesperson effort across a multi-brand portfolio?
Mullins, Ryan
;
Swain, Scott
;
Friend, Scott B.
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281043
Saved in:
55
Co-branding as a masstige strategy for luxury brands : desirable or not?
Quamina, La Toya
;
Xue, Melanie Tao
;
Chawdhary, Rahul
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281177
Saved in:
56
How believing in brand conspiracies shapes relationships with brands
Lunardo, Renaud
;
Alemany Oliver, Mathieu
;
Shepherd, Steven
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014287641
Saved in:
57
Don't tell me how much to tip : the influence of gratuity guidelines on consumers' favorability of the brand
Cabano, Frank G.
;
Attari, Amin
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014288108
Saved in:
58
Toward a better understanding of key determinants and consequences of masstige consumption
Boisvert, Jean
;
Christodoulides, George
;
Khan, M. Sajid
- In:
Journal of business research : JBR
161
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014288889
Saved in:
59
When is celebrity endorsement effective? : exploring the role of celebrity endorsers in enhancing key brand associations
Jun, Mina
;
Han, Jeongsoo
;
Zhou, Zhimin
;
Eisingerich, …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303797
Saved in:
60
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
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