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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~person:"Jerath, Kinshuk"
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Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Goic, Marcel
;
Jerath, Kinshuk
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 134-148
Persistent link: https://www.econbiz.de/10008905584
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