Cross-market discounts
Marcel Goic; Kinshuk Jerath; Kannan Srinivasan
| Year of publication: |
2011
|
|---|---|
| Authors: | Goic, Marcel ; Jerath, Kinshuk ; Srinivasan, Kannan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 134-148
|
| Subject: | Tankstelle | Filling station | Einkaufsgemeinschaft | Cooperative purchasing | Vertriebsweg | Distribution channel | Niedrigpreisstrategie | Low-cost strategy | Beziehungsmarketing | Relationship marketing | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008905584