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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~subject:"Bankenregulierung"
~subject:"Online-Marketing"
~subject:"Werbewirkung"
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Search: "Digitalisierung" OR "Wettbewerb" OR "Internet" OR "Marktmacht" OR "Regulierung" OR "Wettbewerbspolitik" OR "Wettbewerbsrecht"
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Bankenregulierung
Online-Marketing
Werbewirkung
Consumer behaviour
581
Konsumentenverhalten
581
Social Web
503
Social web
503
Internet marketing
427
Online retailing
258
Online-Handel
258
Digitalisierung
176
Digitization
176
E-commerce
172
Electronic Commerce
172
Viral marketing
166
Virales Marketing
166
Beziehungsmarketing
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Competition
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Theorie
67
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66
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Tucker, Catherine
9
Filieri, Raffaele
8
Hauser, John R.
7
Ko, Eunju
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Braun, Michael
6
Dwivedi, Yogesh Kumar
6
Liberali, Guilherme
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Richard, Marie-Odile
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Urban, Glen L.
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Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Sayedi, Amin
5
Choi, Jeonghye
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Fossen, Beth L.
4
Goldfarb, Avi
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Jerath, Kinshuk
4
Rana, Nripendra P.
4
Schweidel, David A.
4
Tiago, Flávio Borges
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Tiago, Maria Teresa Borges
4
Trusov, Michael
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Wilbur, Kenneth C.
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Yoon, Sukki
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3
Chan, Tat
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Choi, Yung Kyun
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Hajli, Nick
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Katona, Zsolt
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Kim, Alex Jiyoung
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Krishen, Anjala S.
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Lu, Shijie
3
Mattila, Anna S.
3
Mela, Carl F.
3
Milne, George R.
3
Okazaki, Shintaro
3
Ruiz Mafe, Carla
3
Rutz, Oliver J.
3
Seo, Yuri
3
Shin, Woochoel
3
Wang, Fang
3
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Journal of business research : JBR
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of banking & finance
248
International journal of internet marketing and advertising : IJIMA
214
SpringerLink / Bücher
207
Journal of retailing and consumer services
187
NBER working paper series
141
Journal of financial stability
140
Journal of banking regulation
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
Springer eBook Collection
136
Journal of advertising research
127
International journal of advertising : the review of marketing communications
121
Journal of marketing communications
116
Working paper / National Bureau of Economic Research, Inc.
111
IMF working papers
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
103
Management science : journal of the Institute for Operations Research and the Management Sciences
101
NBER Working Paper
94
Discussion paper / Centre for Economic Policy Research
91
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
87
International journal of electronic marketing and retailing : IJEMR
86
Information systems research : ISR
85
Journal of internet commerce
81
Journal of money, credit and banking : JMCB
80
Journal of promotion management : innovations in planning and applied research
80
Discussion papers / CEPR
79
Journal of financial services research : JFSR
78
Tourism management : research, policies, practice
78
IMF country report
77
International journal of advertising : the quarterly review of marketing communications
77
Policy research working paper : WPS
74
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
Journal of financial intermediation
69
CESifo working papers
68
Economic review
68
Electronic commerce research
65
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
65
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ECONIS (ZBW)
443
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1
How does competition policy affect enterprise digitization? : dual perspectives of digital commitment and digital innovation
Xie, Yu
;
Wu, Desheng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014552015
Saved in:
2
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
3
Integrating digital platform dynamics into customer orientation research : a systematic review and research agenda
Castell, Carolin
;
Kiefer, Jasmin
;
Schubach, Sebastian
; …
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014303730
Saved in:
4
Linking blockchain technology and digital advertising: How blockchain technology can enhance digital advertising to be more effective, efficient, and trustworthy
Kim, Jooyoung
;
Lee, Kyu Hyung
;
Kim, Jaemin
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014299297
Saved in:
5
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
6
Toward a luxury restaurant renewal : antecedents and consequences of digitalized gastronomy experiences
Jeannot, Florence
;
Dampérat, Maud
;
Salvador, Marielle
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 518-539
Persistent link: https://www.econbiz.de/10013271438
Saved in:
7
"I digitize so I exist" : searching for critical capabilities affecting firms' digital innovation
Tortora, Debora
;
Chierici, Roberto
;
Briamonte, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 193-204
Persistent link: https://www.econbiz.de/10012509645
Saved in:
8
In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.
;
Ko, Eunju
- In:
Journal of business research : JBR
134
(
2021
),
pp. 375-377
Persistent link: https://www.econbiz.de/10012643803
Saved in:
9
Marketing in a data-driven digital world : implications for the role and scope of marketing
Shah, Denish
;
Murthi, B. P. S.
- In:
Journal of business research : JBR
125
(
2021
),
pp. 772-779
Persistent link: https://www.econbiz.de/10012494173
Saved in:
10
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
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