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~isPartOf:"Journal of business research : JBR"
~isPartOf:"NBER Working Paper"
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~person:"Audrezet, Alice"
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Audrezet, Alice
Bordo, Michael D.
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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2
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice
;
Kerviler, Gwarlann de
;
Moulard, Julie …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
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