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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Neue betriebswirtschaftliche Forschung : Nbf"
~person:"Sivakumar, K."
~subject:"Brand"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
Neue betriebswirtschaftliche Forschung : Nbf
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Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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2
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
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