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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Badrinarayanan, Vishag A."
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Computerspiel
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Consumer behaviour
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Video game
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Brand
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Identification
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MMORPGs
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Online consumption communities
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Online multiplayer games
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Badrinarayanan, Vishag A.
Filieri, Raffaele
11
Flavián Blanco, Carlos
7
Veloutsou, Cleopatra
6
Casaló, Luis V.
4
Ibáñez-Sánchez, Sergio
4
Ko, Eunju
4
Black, Iain
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Choi, Jeonghye
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Dwivedi, Yogesh Kumar
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Harrigan, Paul
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Kim, Jikyung
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Ranaweera, Chatura
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Seo, Yuri
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Thomas, Veronica L.
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Augusto, Mário Gomes
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Bazi, Saleh
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Belk, Russell W.
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Bigné Alcañiz, J. Enrique
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Chan, Kimmy Wa
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Dessart, Laurence
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Jayawardhena, Chanaka
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Kim, Hye-yŏng
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Lim, Weng Marc
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Lin, Zhibin
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Liu, Martin J.
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A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Martin, …
- In:
Journal of business research : JBR
68
(
2015
)
5
,
pp. 1045-1052
Persistent link: https://www.econbiz.de/10010517112
Saved in:
2
Determinants and outcomes of online brand tribalism : exploring communities of massively multiplayer online role playing games
Badrinarayanan, Vishag A.
;
Sierra, Jeremy J.
;
Taute, …
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 853-870
Persistent link: https://www.econbiz.de/10010484328
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