A dual identification framework of online multiplayer video games : the case of massively multiplayer online role playing games (MMORPGs)
Vishag A. Badrinarayanan; Jeremy J. Sierra; Kinnon M. Martin
| Year of publication: |
2015
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|---|---|
| Authors: | Badrinarayanan, Vishag A. ; Sierra, Jeremy J. ; Martin, Kinnon M. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 1045-1052
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| Subject: | Online multiplayer games | Online consumption communities | Identification | Social identity theory | MMORPGs | Computerspiel | Video game | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Spieltheorie | Game theory | Online-Marketing | Internet marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517112