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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~person:"Cui, Yuanyuan"
~subject:"Advertising effects"
~subject:"Power distance belief"
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Journal of business research : JBR
Psychology & marketing
Journal of advertising
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ECONIS (ZBW)
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Preference for partner or servant brand roles depends on consumers' power distance belief
Van Esch, Patrick
;
Cui, Yuanyuan
;
Sledge, April
;
Das, Gopal
- In:
Journal of business research : JBR
162
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014302557
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2
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick
;
Cui, Yuanyuan
;
Arli, Denni
; …
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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