Preference for partner or servant brand roles depends on consumers' power distance belief
Year of publication: |
2023
|
---|---|
Authors: | Van Esch, Patrick ; Cui, Yuanyuan ; Sledge, April ; Das, Gopal ; Pala, Erol |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 162.2023, p. 1-15
|
Subject: | Anthropomorphism | Advertising | Servant-partner | Power distance belief | Righteous anger | Willingness to pay | Purchase intention | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Markenimage | Brand image | Emotion | Werbung | Experiment | Werbewirkung | Advertising effects |
-
Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick, (2022)
-
Dwinita Laksmidewi, (2017)
-
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima, (2021)
- More ...
-
"Surge price precision and political ideology"
Cui, Yuanyuan, (2022)
-
Donor happiness comes from afar : the role of donation beneficiary social distance and benevolence
Das, Gopal, (2023)
-
Simulated satiation through reality-enhancing technology
Pala, Erol, (2022)
- More ...