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Search: subject_exact:"Branding"
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Brand management
714
Markenführung
714
Consumer behaviour
499
Konsumentenverhalten
499
Brand image
418
Markenimage
418
Brand
294
Markenartikel
287
Beziehungsmarketing
163
Relationship marketing
163
Social Web
114
Social web
114
Internet marketing
93
Online-Marketing
93
Luxury goods
84
Luxusgüter
84
Advertising effects
73
Werbewirkung
73
Personality psychology
52
Persönlichkeitspsychologie
52
Marketing management
48
Marketingmanagement
48
Advertising
42
Brand equity
39
Branding
38
Social media
38
Customer integration
36
Kundenintegration
36
Werbung
36
Customer satisfaction
35
Kundenzufriedenheit
35
Emotion
34
Brand loyalty
29
Corporate reputation
27
Firmenimage
27
International marketing
25
Internationales Marketing
25
Corporate Social Responsibility
24
Corporate social responsibility
24
Einzelhandel
24
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716
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Ko, Eunju
11
Veloutsou, Cleopatra
11
Melewar, T. C.
10
Valette-Florence, Pierre
10
Gupta, Suraksha
9
Foroudi, Pantea
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Merchant, Altaf
7
Merrilees, Bill
7
Christodoulides, George
6
Filieri, Raffaele
6
Roper, Stuart
6
Teng, Lefa
6
Bartikowski, Boris
5
Buil, Isabel
5
Dennis, Charles
5
Ekinci, Yuksel
5
Grohs, Reinhard
5
Hultman, Magnus
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Motoki, Kosuke
5
Oghazi, Pejvak
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Woodside, Arch G.
5
Aiello, Gaetano
4
Andreini, Daniela
4
Augusto, Mário Gomes
4
Bang, Nguyen
4
Dwivedi, Yogesh Kumar
4
Fastoso, Fernando
4
Guzman, Francisco
4
Japutra, Arnold
4
Mandler, Timo
4
Mrad, Mona
4
Mühlbacher, Hans
4
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Journal of business research : JBR
Psychology & marketing
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
256
European journal of marketing : EJM
125
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Asia Pacific journal of marketing and logistics
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
82
Journal of the Academy of Marketing Science
77
Springer eBook Collection
74
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
66
International journal of internet marketing and advertising : IJIMA
66
Journal of fashion marketing and management
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Qualitative market research : an international journal
60
Cogent business & management
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Research
55
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
Showing
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716
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1
COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien
;
Lee, Michael S. W.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
Saved in:
2
Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera
;
Meißner, Martin
;
Rauschnabel, Philipp A.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
Saved in:
3
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
4
Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja
;
Hubert, Marco
;
Mariani, Marcello M.
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
Saved in:
5
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
6
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
7
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
8
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
9
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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