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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Psychology & marketing"
~subject:"Advertising effects"
~subject:"Luxury goods"
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Search: subject_exact:"Konsumverhalten"
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Advertising effects
Luxury goods
Consumer behaviour
2,635
Konsumentenverhalten
2,635
Brand management
499
Markenführung
499
Brand image
466
Markenimage
466
Beziehungsmarketing
433
Relationship marketing
433
Brand
296
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Online-Marketing
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Ko, Eunju
13
Valette-Florence, Pierre
11
Septianto, Felix
10
Seo, Yuri
8
Shukla, Paurav
6
Teng, Lefa
5
Balabanis, George
4
Choi, Yung Kyun
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Kapferer, Jean-Noël
4
Stathopoulou, Anastasia
4
Aiello, Gaetano
3
Christodoulides, George
3
Das, Gopal
3
Dens, Nathalie
3
Fastoso, Fernando
3
Filieri, Raffaele
3
Godey, Bruno
3
Kessous, Aurélie
3
Khalifa, Dina
3
Laurent, Gilles
3
Liu, Martin J.
3
Megehee, Carol M.
3
Northey, Gavin
3
Parguel, Béatrice
3
Phau, Ian
3
Rosendo-Rios, Veronica
3
Semaan, Rania W.
3
Sharma, Amalesh
3
Taylor, Charles Raymond
3
Thomsen, Thyra Uth
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Wagner, Udo
3
Wiedmann, Klaus-Peter
3
Yannopoulou, Natalia
3
Yoon, Sukki
3
Amatulli, Cesare
2
Bagozzi, Richard P.
2
Bambauer-Sachse, Silke
2
Bartikowski, Boris
2
Bauer, Brittney C.
2
Bazi, Saleh
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Journal of business research : JBR
Psychology & marketing
International journal of advertising : the review of marketing communications
143
Journal of retailing and consumer services
143
Journal of marketing communications
136
International journal of advertising : the quarterly review of marketing communications
89
The journal of brand management : an international journal
71
Journal of promotion management : innovations in planning and applied research
68
The journal of product & brand management
68
Journal of promotion management : JPM
64
Journal of advertising research
57
International journal of internet marketing and advertising : IJIMA
54
Journal of fashion marketing and management
51
International journal of hospitality management
50
Journal of advertising : official publication of the American Academy of Advertising
46
Journal of international consumer marketing
45
Marketing letters : a journal of research in marketing
44
Journal of marketing research : JMR
41
Asia Pacific journal of marketing and logistics
40
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
39
European journal of marketing : EJM
36
Marketing intelligence & planning
35
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
34
The journal of consumer marketing
34
Journal of current issues and research in advertising : JCIRA
30
International journal of consumer studies
29
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
29
European journal of marketing
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Health marketing quarterly
27
Journal of marketing
27
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
26
Journal of global fashion marketing : JGfM
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Marketing : ZFP ; journal of research and management
25
Young consumers : insight and ideas for responsible marketers
25
Cogent business & management
24
Journal of current issues and research in advertising
24
International marketing review
23
Journal of global marketing
22
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ECONIS (ZBW)
363
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1
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363
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1
The interplay of information order and locus of attention on the truth effect in healthy food advertisements
Jang, Jung Min
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10014467461
Saved in:
2
The effect of message framing on young adult consumers' sustainable fashion consumption : the role of anticipated emotions and perceived ethicality
Grappi, Silvia
;
Bergianti, Francesca
;
Gabrielli, Veronica
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014535026
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
5
What drives consumers towards shared luxury services? : a comparison of sequential versus simultaneous sharing
Boukis, Achilleas
;
Christodoulides, George
;
Semaan, Rania W.
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014550972
Saved in:
6
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
7
When less is more : understanding consumers' responses to minimalist appeals
Chen, Wei-Fen
;
Liu, Jingshi
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2151-2162
Persistent link: https://www.econbiz.de/10014338496
Saved in:
8
NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung
;
Kwon, Ohbyung
;
Sohn, Kwonsang
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
Saved in:
9
How songs from growing up and viewers' attachment styles affect video ads' effectiveness
Lourenço, Carlos Jorge da Silva
;
Isabella, Giuliana
; …
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 209-233
Persistent link: https://www.econbiz.de/10013465222
Saved in:
10
Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz
;
Vogel, Tobias
;
Mädche, Alexander
; …
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 274-287
Persistent link: https://www.econbiz.de/10014290543
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