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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Qualitative market research : an international journal"
~subject:"Brand management"
~subject:"Marketing management"
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Search: subject:"Markenführung"
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Brand management
Marketing management
Markenführung
639
Consumer behaviour
431
Konsumentenverhalten
431
Brand image
366
Markenimage
366
Brand
258
Markenartikel
250
Relationship marketing
167
Beziehungsmarketing
166
Social Web
116
Social web
116
B-to-B-Marketing
98
Business-to-business marketing
98
Internet marketing
88
Online-Marketing
88
Lieferantenmanagement
78
Luxury goods
78
Luxusgüter
78
Supplier relationship management
78
Marketingmanagement
55
Advertising effects
51
Werbewirkung
51
Social media
44
Branding
42
Brand equity
40
Customer integration
40
Kundenintegration
40
Personality psychology
36
Persönlichkeitspsychologie
36
Advertising
34
Emotion
33
Customer satisfaction
31
Kundenzufriedenheit
31
Corporate reputation
29
Firmenimage
29
International marketing
28
Internationales Marketing
28
Werbung
28
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501
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Article
640
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4
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644
Aufsatz in Zeitschrift
644
Collection of articles of several authors
8
Sammelwerk
8
Conference paper
6
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6
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2
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2
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English
644
Author
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Melewar, T. C.
12
Gupta, Suraksha
11
Ko, Eunju
11
Foroudi, Pantea
9
Veloutsou, Cleopatra
9
Merrilees, Bill
8
Valette-Florence, Pierre
8
De Chernatony, Leslie
7
Diamantopoulos, Adamantios
7
Dennis, Charles
6
Merchant, Altaf
6
Buil, Isabel
5
Christodoulides, George
5
Filieri, Raffaele
5
Kim, Kyung Hoon
5
Michel, Géraldine
5
Phau, Ian
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Andreini, Daniela
4
Balmer, John M.T.
4
Bang, Nguyen
4
Bartikowski, Boris
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Japutra, Arnold
4
Kitchen, Philip J.
4
Motoki, Kosuke
4
Mrad, Mona
4
Mühlbacher, Hans
4
Pantano, Eleonora
4
Roper, Stuart
4
Rose, Gregory
4
Seo, Yuri
4
Sharifah Faridah Syed Alwi
4
Shukla, Paurav
4
Singh, Jaywant
4
Teng, Lefa
4
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Published in...
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Journal of business research : JBR
Qualitative market research : an international journal
The journal of brand management : an international journal
552
The journal of product & brand management
386
Journal of retailing and consumer services
286
SpringerLink / Bücher
262
Industrial marketing management : the international journal for industrial and high-tech firms
179
European journal of marketing : EJM
126
Psychology & marketing
112
Journal of marketing communications
107
Marketing intelligence & planning
107
Asia Pacific journal of marketing and logistics
105
International journal of hospitality management
103
Journal of marketing management : MM
102
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
The IUP journal of brand management : IJBRM
92
Journal of strategic marketing
91
Journal of the Academy of Marketing Science
81
Journal of marketing
80
The journal of business & industrial marketing
77
Springer eBook Collection
76
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
Innovatives Markenmanagement
68
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
66
Journal of fashion marketing and management
65
Journal of international consumer marketing
65
Tourism management : research, policies, practice
62
International journal of advertising : the review of marketing communications
61
International marketing review
61
Journal of advertising research
61
Cogent business & management
57
Journal of marketing research : JMR
57
Journal of global marketing
56
Research
56
Journal of marketing management : JMM ; journal of the Academy of Marketing
55
International journal of contemporary hospitality management
53
Business horizons
52
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Source
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ECONIS (ZBW)
644
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1
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644
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1
Influencing brand personality with sonic logos : the role of musical timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-23
Persistent link: https://www.econbiz.de/10014434783
Saved in:
2
How the credibility of places affects the processing of advertising claims : a partial test of the B2B communication effects model
Wilson, Rick T.
;
Baack, Daniel W.
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434833
Saved in:
3
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
4
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
5
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
6
Minor flaws are better : the positive effect of aesthetic imperfection about avatar endorsers on brand authenticity
Lv, Linxiang
;
Huang, Minxue
;
Guan, Dawei
;
Yang, Kairui
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368190
Saved in:
7
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
8
Would you forgive me? : from perceived justice and complaint handling to customer forgiveness and brand credibility-symmetrical and asymmetrical perspectives
Ali, Faizan
;
El-Manstrly, Dahlia
;
Ghazanfar Ali Abbasi
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014368203
Saved in:
9
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
10
Sonic branding of meat- and plant-based foods : the role of timbre
Monin Techawachirakul
;
Pathak, Abhishek
;
Motoki, Kosuke
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014331820
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