//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Report"
~subject:"Advertising"
~subject:"Fernsehen"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Hörfunkwerbung"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Advertising
Fernsehen
Hörfunkwerbung
Konsumentenverhalten
Radio advertising
4
Australia
2
Australien
2
Broadcast
2
Rundfunk
2
Television
2
1971-1992
1
1981-1990
1
Dauer
1
Duration
1
Sales promotion
1
Time use
1
Verkaufsförderung
1
Zeitverwendung
1
more ...
less ...
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Amtsdruckschrift
2
Article in journal
2
Aufsatz in Zeitschrift
2
Government document
2
Graue Literatur
2
Non-commercial literature
2
Language
All
English
4
Author
All
Allan, David
1
Palmer, Paul
1
Rust, Roland T.
1
Published in...
All
Journal of business research : JBR
Report
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
The journal of media economics
6
Faculty & research / Insead : working paper series
5
Journal of advertising research
5
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
5
European journal of marketing : EJM
4
Journal of marketing research : JMR
4
Media-Perspektiven
4
CESifo working papers
3
Economics letters
3
Ilmenauer Schriften zur Betriebswirtschaftslehre
3
Interfaces : the INFORMS journal on the practice of operations research
3
International journal of advertising : the quarterly review of marketing communications
3
Journal of economics & management strategy : JEMS
3
Journal of marketing
3
Konsum und Verhalten
3
The journal of consumer marketing
3
Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
3
BLM-Schriftenreihe
2
Business history review
2
Gewerblicher Rechtsschutz und Urheberrecht : GRUR ; Zeitschrift der Deutschen Vereinigung für Gewerblichen Rechtsschutz und Urheberrecht
2
Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
2
Information economics and policy : IEP
2
International journal of sport finance
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing communications
2
Journal of the Academy of Marketing Science
2
Marketing : ZFP ; journal of research and management
2
NORD
2
Revue économique : revue bimestrielle
2
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
Schriften zu Marketing und Management
2
Statens offentliga utredningar : SOU
2
Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
2
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
2
APSA 2009 Toronto Meeting Paper
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Radio advertising : blip commercials
Allan, David
- In:
Journal of business research : JBR
65
(
2012
)
6
,
pp. 880-881
Persistent link: https://www.econbiz.de/10009552409
Saved in:
2
Elements of broadcasting economics
1993
Persistent link: https://www.econbiz.de/10000931218
Saved in:
3
Economic effect of commercial television aggregation on commercial radio services in regional areas
Palmer, Paul
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000931233
Saved in:
4
Selecting network television advertising schedules
Rust, Roland T.
- In:
Journal of business research : JBR
13
(
1985
)
6
,
pp. 483-494
Persistent link: https://www.econbiz.de/10001021708
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->