Selecting network television advertising schedules
Year of publication: |
1985
|
---|---|
Authors: | Rust, Roland T. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 13.1985, 6, p. 483-494
|
Subject: | Hörfunkwerbung | Radio advertising |
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