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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~person:"Aggarwal, Praveen"
~type_genre:"Aufsatz in Zeitschrift"
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Acquisition utility
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
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Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Aggarwal, Praveen
;
Vaidyanathan, Rajiv
- In:
The journal of consumer marketing
33
(
2016
)
6
,
pp. 408-416
Persistent link: https://www.econbiz.de/10011629285
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