Is font size a big deal? : a transaction – acquisition utility perspective on comparative price promotions
Year of publication: |
2016
|
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Authors: | Aggarwal, Praveen ; Vaidyanathan, Rajiv |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 6, p. 408-416
|
Subject: | Acquisition utility | Font size in ads | Numeric cognition | Price promotions | Price size congruity | Transaction utility | Preismanagement | Pricing strategy | Übernahme | Takeover | Betriebsgröße | Firm size | Verkaufsförderung | Sales promotion |
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