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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~person:"Farr, Donald G."
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
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Sport brand positioning strategies and position-
congruity
on financial performance
Lee, J. Lucy
;
Won, June
;
Farr, Donald G.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 109-120
Persistent link: https://www.econbiz.de/10012815511
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