Sport brand positioning strategies and position-congruity on financial performance
Year of publication: |
2020
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Authors: | Lee, J. Lucy ; Won, June ; Farr, Donald G. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 29.2020, 2, p. 109-120
|
Subject: | positioning strategies | position-congruity | effectiveness | efficiency | Markenführung | Brand management | Marketingmanagement | Marketing management | Unternehmenserfolg | Firm performance | Profisport | Professional sports |
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