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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~isPartOf:"The journal of consumer marketing"
~subject:"Personality psychology"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of business research : JBR
Sport marketing quarterly : preferred journal of the Sport Marketing Association
The journal of consumer marketing
International journal of hospitality management
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Journal of international consumer marketing
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Journal of strategic marketing
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Asia Pacific journal of marketing and logistics
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
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Marketing letters : a journal of research in marketing
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Pakistan journal of commerce and social sciences
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ECONIS (ZBW)
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1
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
2
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
3
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-
congruity
and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
4
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
5
How independence and interdependence moderate the self-
congruity
effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
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