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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The evolution of nonprofit marketing"
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Journal of business research : JBR
The evolution of nonprofit marketing
Fallstudien zum NPO-Management : praktische BWL für Vereine und Sozialeinrichtungen
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The marketing of non-profit making organisations : a preliminary report
Ford, David
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2008
Persistent link: https://www.econbiz.de/10003717381
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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
MacMillan, Keith
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Money, Kevin
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Money, Arthur H.
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2008
Persistent link: https://www.econbiz.de/10003717541
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