Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory
Keith MacMillan, Kevin Money, Arthur Money and Steve Downing
| Year of publication: |
2008
|
|---|---|
| Authors: | MacMillan, Keith ; Money, Kevin ; Money, Arthur H. ; Downing, Steve |
| Published in: |
The evolution of nonprofit marketing. - Los Angeles [u.a.] : Sage. - 2008, p. 285-306
|
| Subject: | Nonprofit-Organisation | Nonprofit organization | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Nonprofit-Marketing | Nonprofit marketing | Südafrika | South Africa |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003717541