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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Brand image"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand image
Konsumentenverhalten
Volatility
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2,326
Brand management
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853
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826
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754
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752
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Laroche, Michel
27
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23
Valette-Florence, Pierre
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Cleveland, Mark
16
Diamantopoulos, Adamantios
14
Bartikowski, Boris
13
Foroudi, Pantea
13
Melewar, T. C.
13
Filieri, Raffaele
12
Richard, Marie-Odile
11
Septianto, Felix
11
Teng, Lefa
11
Wiedmann, Klaus-Peter
11
Balaji, M. S.
10
Dwivedi, Yogesh Kumar
10
Gupta, Suraksha
10
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10
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10
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9
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Shukla, Paurav
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Spielmann, Nathalie
9
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8
Choi, Jeonghye
8
Christodoulides, George
8
Guzman, Francisco
8
Kim, Kyung Hoon
8
Mattila, Anna S.
8
Michel, Géraldine
8
Sharma, Piyush
8
Wallpach, Sylvia von
8
Yang, Zhiyong
8
Aiello, Gaetano
7
Arslanagic-Kalajdzic, Maja
7
Barnier, Virginie de
7
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7
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7
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Global Brand Conference <11., 2016, Bradford>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
The journal of brand management : an international journal
Journal of retailing and consumer services
1,951
International journal of consumer studies
763
Energy economics
749
International journal of hospitality management
743
Psychology & marketing
693
Finance research letters
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
Applied economics
538
The journal of product & brand management
455
International review of financial analysis
429
Management science : journal of the Institute for Operations Research and the Management Sciences
414
Journal of banking & finance
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Asia Pacific journal of marketing and logistics
408
Economics letters
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Economic modelling
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International review of economics & finance : IREF
390
Journal of travel and tourism marketing
381
European journal of marketing : EJM
380
Applied economics letters
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Tourism management : research, policies, practice
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The journal of futures markets
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Journal of marketing research : JMR
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of econometrics
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Journal of marketing management : MM
334
The North American journal of economics and finance : a journal of financial economics studies
328
Journal of international consumer marketing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
322
Cogent business & management
320
Journal of marketing communications
318
Journal of retailing
315
Journal of marketing
306
Marketing intelligence & planning
305
Journal of the Academy of Marketing Science
303
Marketing letters : a journal of research in marketing
302
International journal of retail & distribution management
299
The international review of retail, distribution and consumer research
297
Journal of consumer behaviour : an international research review
296
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ECONIS (ZBW)
2,594
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1
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
5
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
6
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
7
Beauty and the brands : the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality
Gilal, Rukhsana Gul
;
Gilal, Faheem Gul
;
Gilal, Naeem Gul
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 251-264
Persistent link: https://www.econbiz.de/10014583570
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Big business returns on B Corp? : growing with green & lean as any label is a good label
Valdimar Sigurdsson
;
Larsen, Nils Magne
;
Folwarczny, Michał
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535964
Saved in:
10
Brand addiction's mediation of brand love and loyalty's effect on compulsive buying : the case of human brands
Rodrigues, Paula Cristina Lopes
;
Junaid, M.
;
Sousa, Ana
; …
- In:
The journal of brand management : an international journal
31
(
2024
)
4
,
pp. 382-400
Persistent link: https://www.econbiz.de/10014583643
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