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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Destination management"
~subject:"Firmenimage"
~type_genre:"Article in journal"
~type_genre:"Conference paper"
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Search: subject:"Markenartikel"
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Destination management
Firmenimage
Brand management
1,162
Markenführung
1,162
Consumer behaviour
830
Konsumentenverhalten
830
Brand image
826
Markenimage
826
Brand
570
Markenartikel
560
Beziehungsmarketing
263
Relationship marketing
263
Social Web
178
Social web
178
Luxury goods
162
Luxusgüter
162
Internet marketing
129
Online-Marketing
129
Marketing management
106
Marketingmanagement
106
Advertising effects
84
Werbewirkung
84
Emotion
81
Corporate reputation
79
Brand architecture
77
Personality psychology
77
Persönlichkeitspsychologie
77
Markenarchitektur
76
Brand loyalty
71
Brand equity
68
Customer satisfaction
66
Kundenzufriedenheit
66
Corporate Social Responsibility
62
Corporate social responsibility
62
Customer integration
58
Kundenintegration
58
Social media
57
Markentreue
56
USA
54
United States
54
Brand extension
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97
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97
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Balmer, John M. T.
8
Foroudi, Pantea
5
Balmer, John M.T.
4
Melewar, T. C.
4
Podnar, Klement
4
Dennis, Charles
3
He, Xinming
3
Urde, Mats
3
Abratt, Russell
2
Ageeva, Elena
2
Chen, Weifeng
2
Crisafulli, Benedetta
2
Foroudi, Mohammad Mahdi
2
Greyser, Stephen A.
2
Gupta, Suraksha
2
Huber, Frank
2
Khanyapuss Punjaisri
2
Kim, Kyung Hoon
2
Lin, Zhibin
2
Merrilees, Bill
2
Miller, Dale
2
Pantano, Eleonora
2
Powell, Shaun
2
Quamina, La Toya
2
Rindell, Anne
2
Santos, Fernando Pinto
2
Singh, Jaywant
2
Vogel, Johannes
2
Wiedmann, Klaus-Peter
2
Aarstad, Jarle
1
Abimbola, Temi
1
Akarsu, Tugra Nazlil
1
Ambaye, Michele
1
Andersen, Sophie Esmann
1
Avraham, Eli
1
Bajde, Domen
1
Balaji, M. S.
1
Bang, Nguyen
1
Bargenda, Angela
1
Baum, Matthias
1
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Journal of business research : JBR
The journal of brand management : an international journal
Tourism management : research, policies, practice
65
Journal of travel and tourism marketing
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
52
Tourism analysis : an interdisciplinary tourism & hospitality journal
32
Tourism management perspectives : TMP
30
Journal of destination marketing & management
29
Journal of retailing and consumer services
23
Journal of vacation marketing
23
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
18
Journal of vacation marketing : an international journal
16
The journal of product & brand management
16
Corporate reputation review : an international journal
15
Marketing intelligence & planning
15
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of hospitality marketing & management
12
Asia Pacific journal of marketing and logistics
11
Journal of business ethics : JOBE
11
Tourism and hospitality research : THR
11
European journal of marketing : EJM
10
International journal of leisure and tourism marketing : IJLTM
10
Theoretical and applied economics : GAER review
10
Tourism review
10
Corporate communications : an international journal
9
International studies of management and organization
9
Journal of hospitality and tourism insights
9
Journal of strategic marketing
9
Cogent business & management
8
International journal of contemporary hospitality management
8
Qualitative market research : an international journal
8
Tourism review : the official journal of the AIEST
8
Administrative Sciences : open access journal
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of marketing management : MM
7
Journal of business strategy
6
Journal of marketing communications
6
Enlightening tourism : ET ; a pathmaking journal
5
International journal of hospitality management
5
Journal of Islamic marketing
5
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ECONIS (ZBW)
97
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1
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97
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date (oldest first)
1
Falling from grace : family-based brands amidst scandals
Rondi, Emanuela
;
Benedetti, Carlotta
;
Bettinelli, Cristina
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229586
Saved in:
2
Marketing and family firms : theoretical roots, research trajectories, and themes
Beliaeva, Tatiana
;
Ferasso, Marcos
;
Kraus, Sascha
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 66-79
Persistent link: https://www.econbiz.de/10013184956
Saved in:
3
What makes a corporate heritage brand authentic for consumers? : a semiotic approach
Rindell, Anne
;
Santos, Fernando Pinto
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 545-558
Persistent link: https://www.econbiz.de/10012601216
Saved in:
4
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
5
Unveiling front-line employees' brand construal types during corporate brand promise delivery : a multi-study analysis
Boukis, Achilleas
;
Khanyapuss Punjaisri
;
Balmer, John M.T.
- In:
Journal of business research : JBR
131
(
2021
),
pp. 673-685
Persistent link: https://www.econbiz.de/10012545101
Saved in:
6
How can brands encourage consumers to donate data to a data-driven social partnership? : an examination of hedonic vs. functional categories
Loureiro, Sandra Maria Correia
;
Friedmann, Enav
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303784
Saved in:
7
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
8
The impact of brand portfolios on organizational attractiveness
Brunner, Christian Boris
;
Baum, Matthias
- In:
Journal of business research : JBR
106
(
2020
),
pp. 182-195
Persistent link: https://www.econbiz.de/10012158348
Saved in:
9
Non-effectual, non-customer effectual, or customer-effectual : a conceptual exploration of the applicability of the effectuation logic in startup brand identity construction
Shi, Lei
;
Miles, Angela
- In:
Journal of business research : JBR
113
(
2020
),
pp. 168-179
Persistent link: https://www.econbiz.de/10012230458
Saved in:
10
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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