Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Year of publication: |
2021
|
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Authors: | Suter, Mariana Bassi ; Munjal, Surender ; Borini, Felipe Mendes ; Floriani, Dinorá Eliete |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 134.2021, p. 415-427
|
Subject: | Country-of-origin Image (COI) | Country-Specific Advantage (CSA) | Country Self-Image (CSI) | Measurement scale | Resource | Country brand | Herkunftsbezeichnung | Designation of origin | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Firmenimage | Corporate reputation | Wettbewerbsvorteil | Competitive advantage | Markenführung | Brand management |
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