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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of business & industrial marketing"
~person:"Choi, Jeonghye"
~subject:"Brand image"
~subject:"Online-Marketing"
~subject:"Werbung"
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Choi, Jeonghye
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Journal of business research : JBR
The journal of business & industrial marketing
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Purchase now and consume later : do online and offline environments drive online social interactions and sales?
Kim, Jikyung
;
Kim, Sanghwa
;
Choi, Jeonghye
- In:
Journal of business research : JBR
120
(
2020
),
pp. 274-285
Persistent link: https://www.econbiz.de/10012417129
Saved in:
2
Linking online niche sales to offline brand conditions
Son, Jungmin
;
Kim, Jikyung Jeanne
;
Choi, Jeonghye
;
Kim, …
- In:
Journal of business research : JBR
70
(
2017
),
pp. 74-84
Persistent link: https://www.econbiz.de/10011620252
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