Linking online niche sales to offline brand conditions
Year of publication: |
January 2017
|
---|---|
Authors: | Son, Jungmin ; Kim, Jikyung Jeanne ; Choi, Jeonghye ; Kim, Mingyung |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 70.2017, p. 74-84
|
Subject: | Multichannel retailing | Channel substitution | Channel synergy | City of origin | Niche brand | Offline brand condition | Vertriebsweg | Distribution channel | Markenführung | Brand management | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenimage | Brand image | Nischenstrategie | Niche marketing strategy | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Electronic Commerce | E-commerce |
-
Understanding loyalty in multichannel retailing : the role of brand trust and brand attachment
Frasquet Deltoro, Marta, (2017)
-
Arce-Urriza, Marta, (2018)
-
Murugan, Nithya, (2019)
- More ...
-
Kim, Jeeyeon, (2019)
-
Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung, (2017)
-
Is the culture–emotion fit always important?
Bu, Kyunghee, (2013)
- More ...