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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of consumer marketing"
~subject:"Personality psychology"
~subject:"Sustainable product"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject:"congruity"
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Personality psychology
Sustainable product
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22
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22
Self-congruity
15
Brand image
11
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11
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8
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Fastoso, Fernando
2
Bagger, Jessica
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Berry, Christopher
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Cho, Yoon-Na
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Confente, Ilenia
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Ekkirala, Srinivas
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Fleck, Nathalie
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Hubert, Benoit
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Nandkeolyar, Amit K.
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Journal of business research : JBR
The journal of consumer marketing
International journal of hospitality management
3
Journal of international consumer marketing
3
Journal of strategic marketing
3
Journal of travel and tourism marketing
3
Asia Pacific journal of marketing and logistics
2
International marketing review
2
Journal of business ethics : JOBE
2
Journal of fashion marketing and management
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Journal of vacation marketing
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The journal of product & brand management
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Asian Academy of Management journal : AAMJ
1
European journal of marketing : EJM
1
International journal of advertising : the review of marketing communications
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International journal of economic perspectives : IJEP
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International review on public and non-profit marketing
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Journal of destination marketing & management
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Journal of developmental entrepreneurship : JDE ; a publication devoted to issues concerning microenterprise development
1
Journal of global fashion marketing : JGfM
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Journal of hospitality and tourism insights
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Journal of hospitality marketing & management
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Journal of marketing communications
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of personnel psychology
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Marketing letters : a journal of research in marketing
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Organizations and markets in emerging economies
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Pakistan journal of commerce and social sciences
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Psychology & marketing
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Qualitative market research : an international journal
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Services marketing quarterly
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The accounting review : a publication of the American Accounting Association
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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ECONIS (ZBW)
7
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1
Self-brand values
congruity
and incongruity : their impacts on self-expansion and consumers' responses to brands
Michel, Géraldine
;
Torelli, Carlos J.
;
Fleck, Nathalie
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 301-316
Persistent link: https://www.econbiz.de/10013168291
Saved in:
2
Damned if she does, damned if she doesn't : The interactive effects of gender and agreeableness on performance evaluation
Nandkeolyar, Amit K.
;
Bagger, Jessica
;
Ekkirala, Srinivas
- In:
Journal of business research : JBR
143
(
2022
),
pp. 62-71
Persistent link: https://www.econbiz.de/10013194507
Saved in:
3
Places in good graces : the role of emotional connections to a place on word-of-mouth
Strandberg, Carola
;
Styvén, Maria
;
Hultman, Magnus
- In:
Journal of business research : JBR
119
(
2020
),
pp. 444-452
Persistent link: https://www.econbiz.de/10012417013
Saved in:
4
Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-
congruity
and perceived brand globalness
Fastoso, Fernando
;
González-Jiménez, Héctor
- In:
Journal of business research : JBR
121
(
2020
),
pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
Saved in:
5
Marketing a new generation of bio-plastics products for a circular economy : the role of green self-identity, self-
congruity
, and perceived value
Confente, Ilenia
;
Scarpi, Daniele
;
Russo, Ivan
- In:
Journal of business research : JBR
112
(
2020
),
pp. 431-439
Persistent link: https://www.econbiz.de/10012230624
Saved in:
6
How independence and interdependence moderate the self-
congruity
effect on brand attitude : a study of east and west
Gonzalez-Jimenez, Hector
;
Fastoso, Fernando
;
Fukukawa, Kyoko
- In:
Journal of business research : JBR
103
(
2019
),
pp. 293-300
Persistent link: https://www.econbiz.de/10012104223
Saved in:
7
Understanding the effects of retailer- and manufacturer-provided sustainability labels on product evaluations and purchase-related outcomes
Cho, Yoon-Na
;
Berry, Christopher
- In:
Journal of business research : JBR
100
(
2019
),
pp. 73-85
Persistent link: https://www.econbiz.de/10012023780
Saved in:
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