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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Beziehungsmarketing"
~subject:"Brand management"
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Search: subject_exact:"Virtuelle Community"
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Beziehungsmarketing
Brand management
Social Web
499
Social web
499
Consumer behaviour
253
Konsumentenverhalten
253
Internet marketing
226
Online-Marketing
226
Markenführung
156
Social media
146
Relationship marketing
120
Viral marketing
100
Virales Marketing
100
Brand image
99
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99
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65
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59
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24
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Veloutsou, Cleopatra
6
Filieri, Raffaele
5
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
3
Guzman, Francisco
3
Harrigan, Paul
3
Kim, Hye-yŏng
3
Kim, Juran
3
Ko, Eunju
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Agnihotri, Raj
2
Aiello, Gaetano
2
Bazi, Saleh
2
Belei, Nina
2
Chen, Qimei
2
Elayan, Suzanne
2
Flavián Blanco, Carlos
2
Foltean, Florin Sabin
2
Gorton, Matthew
2
Hajli, Nick
2
Horváth, Csilla
2
Kennedy, Eric
2
Kumar, Jitender
2
Liu, Ran
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Okazaki, Shintaro
2
Pantano, Eleonora
2
Plangger, Kirk
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Rita, Paulo
2
Roy, Sanjit
2
Stavros, Constantino
2
Stefuryn, Maryana
2
Swani, Kunal
2
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Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
88
International journal of internet marketing and advertising : IJIMA
62
The journal of brand management : an international journal
55
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
42
Industrial marketing management : the international journal for industrial and high-tech firms
40
Journal of promotion management : innovations in planning and applied research
32
Business horizons
31
Journal of marketing communications
30
Technological forecasting & social change : an international journal
28
Journal of internet commerce
26
Journal of strategic marketing
26
Marketing intelligence & planning
26
Tourism management : research, policies, practice
25
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of marketing management : MM
24
International journal of electronic marketing and retailing : IJEMR
23
Journal of marketing
23
Journal of marketing management : JMM ; journal of the Academy of Marketing
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
SpringerLink / Bücher
19
Asia Pacific journal of marketing and logistics
18
International journal of advertising : the review of marketing communications
18
Journal of the Academy of Marketing Science
18
Psychology & marketing
18
Cogent business & management
17
Journal of fashion marketing and management
17
Journal of service management
17
The journal of services marketing
17
Journal of global marketing
16
Springer eBook Collection
16
International journal of business information systems : IJBIS
15
International journal of hospitality management
15
International journal of e-business research : an official publication of the Information Resources Management Association
14
International journal of electronic customer relationship management : IJECRM
14
Journal of electronic commerce research : JECR
14
Journal of hospitality marketing & management
14
European Sport management quarterly : ESMQ
13
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ECONIS (ZBW)
199
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199
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
7
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
9
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
Saved in:
10
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
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