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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
~subject:"Digitization"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Digitization
Social Web
499
Social web
499
Consumer behaviour
253
Konsumentenverhalten
253
Internet marketing
226
Online-Marketing
226
Markenführung
156
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146
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120
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120
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100
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Veloutsou, Cleopatra
6
Filieri, Raffaele
4
Ko, Eunju
4
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
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Guzman, Francisco
3
Harrigan, Paul
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Tiago, Flávio Borges
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2
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2
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2
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2
Milne, George R.
2
Morgan-Thomas, Anna
2
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2
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Richard, Marie-Odile
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2
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2
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1
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1
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Journal of business research : JBR
The journal of product & brand management
Journal of retailing and consumer services
59
The journal of brand management : an international journal
53
International journal of internet marketing and advertising : IJIMA
48
Technological forecasting & social change : an international journal
42
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Springer eBook Collection
28
Business horizons
27
Journal of promotion management : innovations in planning and applied research
26
Journal of marketing management : MM
24
Journal of digital banking
22
Journal of marketing communications
22
International journal of advertising : the review of marketing communications
20
Cogent business & management
18
Journal of internet commerce
18
Tourism management : research, policies, practice
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing intelligence & planning
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Springer Proceedings in Business and Economics
17
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of fashion marketing and management
15
Journal of marketing
15
SpringerLink / Bücher
15
Information systems research : ISR
13
Psychology & marketing
13
Asia Pacific journal of marketing and logistics
12
Electronic markets : EM ; the international journal of electronic commerce and business media
12
European Sport management quarterly : ESMQ
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of open innovation : technology, market, and complexity
11
Journal of the Academy of Marketing Science
11
European journal of marketing
10
International journal of consumer studies
10
Journal of global fashion marketing : JGfM
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Journal of service management
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ECONIS (ZBW)
178
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1
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178
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The influence of brand-related social media content on customer extra-role behavior : a moderated moderation model
Guttena, Revanth Kumar
;
Wu, Cedric Hsi-Jui
;
Atmaja, …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 220-233
Persistent link: https://www.econbiz.de/10014486330
Saved in:
3
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
4
Evolutionary game of platform enterprises, government and consumers in the context of digital economy
Li, Cui
;
Li, Hong
;
Tao, Changqi
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014383029
Saved in:
5
Empowerment of human brands : brand meaning co-creation on digital engagement platforms
Anderski, Matthias
;
Griebel, Lars
;
Stegmann, Pascal
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014380319
Saved in:
6
Strength in diversity : how incongruent racial cues enhance consumer preferences toward conservative brands
Boman, Laura
;
Hewage, Ganga S. Urumutta
;
Hasford, Jonathan
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014434782
Saved in:
7
Digital exposure to unhealthy food reduces subsequent consumption of unhealthy food
Liu, Yunxin
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014434846
Saved in:
8
Omni-channel marketing strategy in the digital platform era
Cai, Ya-Jun
;
Choi, Tsan-Ming
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014434863
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
Brands talking on events? : brand personification in real-time marketing tweets to drive consumer engagement
Harrison, Ebenezer Nana Banyin
;
Kwon, Wi-suk
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1319-1337
Persistent link: https://www.econbiz.de/10014485569
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