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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Brand management"
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Search: subject_exact:"Virtuelle Community"
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Brand management
Social Web
520
Social web
520
Consumer behaviour
271
Konsumentenverhalten
271
Internet marketing
230
Online-Marketing
230
Markenführung
158
Social media
152
Beziehungsmarketing
124
Relationship marketing
124
Viral marketing
109
Virales Marketing
109
Brand image
100
Markenimage
100
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65
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59
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59
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56
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56
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29
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27
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Advertising effects
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Digitalisierung
25
Digitization
25
Emotion
25
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Veloutsou, Cleopatra
6
Filieri, Raffaele
4
Wallace, Elaine
4
Augusto, Mário Gomes
3
Black, Iain
3
Dessart, Laurence
3
Guzman, Francisco
3
Ko, Eunju
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Aiello, Gaetano
2
Bazi, Saleh
2
Belei, Nina
2
Chen, Qimei
2
Gorton, Matthew
2
Hajli, Nick
2
Harrigan, Paul
2
Horváth, Csilla
2
Kennedy, Eric
2
Kim, Hye-yŏng
2
Kim, Juran
2
Kumar, Jitender
2
Milne, George R.
2
Morgan-Thomas, Anna
2
Pantano, Eleonora
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Rita, Paulo
2
Stavros, Constantino
2
Stefuryn, Maryana
2
Swani, Kunal
2
Wang, Shuman
2
Yoon, Sukki
2
Zhou, Zhimin
2
Abosag, Ibrahim
1
Ahammad, Mohammad F.
1
Ahuvia, Aaron
1
Aloini, Davide
1
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Journal of business research : JBR
The journal of product & brand management
The journal of brand management : an international journal
56
Journal of retailing and consumer services
52
International journal of internet marketing and advertising : IJIMA
48
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Journal of promotion management : innovations in planning and applied research
28
Journal of marketing communications
21
Journal of marketing management : MM
20
Business horizons
19
International journal of advertising : the review of marketing communications
19
Journal of internet commerce
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Tourism management : research, policies, practice
17
Marketing intelligence & planning
16
Journal of marketing
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Cogent business & management
13
Journal of fashion marketing and management
13
Asia Pacific journal of marketing and logistics
12
Psychology & marketing
12
Springer eBook Collection
12
SpringerLink / Bücher
12
Technological forecasting & social change : an international journal
12
Industrial marketing management : the international journal for industrial and high-tech firms
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of strategic marketing
11
European Sport management quarterly : ESMQ
10
Journal of global marketing
10
Journal of promotion management : JPM
10
Marketing theory
10
Springer Proceedings in Business and Economics
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
International journal of consumer studies
9
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
9
Journal of service management
9
Journal of the Academy of Marketing Science
9
Social Branding : Strategien - Praxisbeispiele - Perspektiven
9
European journal of marketing
8
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ECONIS (ZBW)
158
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91
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158
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91
Customers' need for uniqueness theory versus brand congruence theory : the impact on satisfaction with social network sites
Abosag, Ibrahim
;
Ramadan, Zaby B.
;
Baker, Thomas L.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 862-872
Persistent link: https://www.econbiz.de/10012288106
Saved in:
92
Creating and managing participative brand communities : the roles members perform
Veloutsou, Cleopatra
;
Black, Iain
- In:
Journal of business research : JBR
117
(
2020
),
pp. 873-885
Persistent link: https://www.econbiz.de/10012288107
Saved in:
93
Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi
;
You, Ya
;
Chen, Qimei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
Saved in:
94
Negative word of mouth for a failed innovation from higher/lower equity brands : moderating roles of opinion leadership and consumer testimonials
Dalman, M. Deniz
;
Chatterjee, Subimal
;
Min, Junhong
- In:
Journal of business research : JBR
115
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012270796
Saved in:
95
Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Yuan, Denghua
;
Lin, Zhibin
;
Filieri, Raffaele
;
Liu, Ran
; …
- In:
Journal of business research : JBR
115
(
2020
),
pp. 38-47
Persistent link: https://www.econbiz.de/10012270822
Saved in:
96
Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea
;
Nazarian, Alireza
;
Ziyadin, Sayabek
; …
- In:
Journal of business research : JBR
114
(
2020
),
pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
Saved in:
97
Buffering effects of brand community identification in service failures : the role of customer citizenship behaviors
Mandl, Leonhard
;
Hogreve, Jens
- In:
Journal of business research : JBR
107
(
2020
),
pp. 130-137
Persistent link: https://www.econbiz.de/10012156727
Saved in:
98
Social dynamics and stakeholder relationships in personal branding
Dumont, Guillaume
;
Ots, Mart
- In:
Journal of business research : JBR
106
(
2020
),
pp. 118-128
Persistent link: https://www.econbiz.de/10012158337
Saved in:
99
Ironic festival brand co-creation
Suomi, Kati
;
Luonila, Mervi
;
Tähtinen, Jaana
- In:
Journal of business research : JBR
106
(
2020
),
pp. 211-220
Persistent link: https://www.econbiz.de/10012158351
Saved in:
100
Exploring the impact of brand community identification on Facebook : firm-directed and self-directed drivers
Demiray, Melek
;
Burnaz, Sebnem
- In:
Journal of business research : JBR
96
(
2019
),
pp. 115-124
Persistent link: https://www.econbiz.de/10011980723
Saved in:
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