Managing the product-harm crisis in the digital era : the role of consumer online brand community engagement
Denghua Yuan, Zhibin Lin, Raffaele Filieri, Ran Liu, Mengqin Zheng
| Year of publication: |
2020
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|---|---|
| Authors: | Yuan, Denghua ; Lin, Zhibin ; Filieri, Raffaele ; Liu, Ran ; Zheng, Mengqin |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 115.2020, p. 38-47
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| Subject: | Online brand community engagement | Forgiveness | Product-harm crisis | Crisis management | Social media | China | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Krisenmanagement | Online-Marketing | Internet marketing | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2020.04.044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012270822