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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
~subject:"Internet marketing"
~subject:"Produktqualität"
~subject:"United States"
~type_genre:"Article in journal"
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Search: subject:"Markenartikel"
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Year of publication
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Subject
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Internet marketing
Produktqualität
United States
Brand management
987
Markenführung
987
Consumer behaviour
818
Konsumentenverhalten
818
Brand image
791
Markenimage
791
Brand
479
Markenartikel
469
Beziehungsmarketing
264
Relationship marketing
264
Social Web
170
Social web
170
Online-Marketing
139
Luxury goods
133
Luxusgüter
133
Advertising effects
92
Werbewirkung
92
Marketing management
91
Marketingmanagement
91
Brand loyalty
76
Emotion
67
Personality psychology
67
Persönlichkeitspsychologie
67
Brand equity
65
Social media
65
Markentreue
59
Customer satisfaction
57
Kundenzufriedenheit
57
Customer integration
54
Kundenintegration
54
Advertising
50
Branding
50
Corporate Social Responsibility
50
Corporate social responsibility
50
Corporate reputation
49
Designation of origin
49
Firmenimage
49
Herkunftsbezeichnung
49
Viral marketing
46
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Undetermined
151
Free
2
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Article
202
Book / Working Paper
3
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
205
Collection of articles of several authors
3
Sammelwerk
3
Language
All
English
205
Author
All
Ko, Eunju
5
Filieri, Raffaele
4
Guzman, Francisco
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Dessart, Laurence
3
Morgan-Thomas, Anna
3
Tiago, Flávio Borges
3
Tiago, Maria Teresa Borges
3
Torres, Pedro M.
3
Yoon, Sukki
3
Aiello, Gaetano
2
Bazi, Saleh
2
Chen, Qimei
2
Choi, Yung Kyun
2
Dawes, John
2
Dwivedi, Yogesh Kumar
2
Fang, Xiang
2
Gorton, Matthew
2
Hajli, Nick
2
Kennedy, Eric
2
Kim, Hye-yŏng
2
Kim, Juran
2
Laroche, Michel
2
Milne, George R.
2
Olson, Erik L.
2
Pagani, Margherita
2
Rana, Nripendra P.
2
Richard, Marie-Odile
2
Romero, Marisabel
2
Roper, Stuart
2
Schivinski, Bruno
2
Spielmann, Nathalie
2
Stavros, Constantino
2
Stefuryn, Maryana
2
Swani, Kunal
2
Valette-Florence, Pierre
2
Vera, Jorge
2
Wallace, Elaine
2
Wang, Shuman
2
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Published in...
All
Journal of business research : JBR
The journal of product & brand management
The journal of brand management : an international journal
77
Journal of retailing and consumer services
65
International journal of internet marketing and advertising : IJIMA
52
Psychology & marketing
37
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
Journal of advertising research
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of marketing communications
31
International journal of advertising : the review of marketing communications
28
Journal of promotion management : innovations in planning and applied research
28
Tourism management : research, policies, practice
26
International journal of hospitality management
25
Journal of promotion management : JPM
25
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
European journal of marketing : EJM
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
22
Journal of fashion marketing and management
21
Marketing intelligence & planning
21
International journal of advertising : the quarterly review of marketing communications
20
Journal of marketing
20
Journal of marketing management : MM
20
Business horizons
19
Cogent business & management
19
Journal of international consumer marketing
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
16
Industrial marketing management : the international journal for industrial and high-tech firms
15
Journal of international marketing
15
Journal of internet commerce
15
Journal of marketing theory and practice
15
International journal of electronic marketing and retailing : IJEMR
13
Journal of global marketing
13
Sport marketing quarterly : preferred journal of the Sport Marketing Association
13
The journal of consumer marketing
13
Journal of marketing for higher education
12
Marketing letters : a journal of research in marketing
12
Tourism management perspectives : TMP
12
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Source
All
ECONIS (ZBW)
205
Showing
1
-
10
of
205
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date (newest first)
date (oldest first)
1
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
2
Brand crowdfunding using followers boosted through gamification affordances : insights from two emerging markets
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1355-1373
Persistent link: https://www.econbiz.de/10014485572
Saved in:
3
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
4
The impacts of logo dynamism and product types on brand market performance
Wang, Xin
;
Liu, Huimin
;
Chen, Hao
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014368454
Saved in:
5
Brand wagon effect : how brand equity eclipses the effect of eWoM on purchase intentions : mediating role of review helpfulness
Upadhyay, Yogesh K.
;
Tripathi, Aditya
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014434867
Saved in:
6
Do products branded with handwritten scripts suffer more amid product-harm crises?
Bai, Rubing
;
Ma, Baolong
;
Hu, Zhichen
;
Wang, Hong
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 379-392
Persistent link: https://www.econbiz.de/10014229049
Saved in:
7
Mega or macro social media influencers : who endorses brands better?
Tiago, Maria Teresa Borges
;
Santiago, Joanna Krywalski
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229157
Saved in:
8
The impact of brand perceptions on the post-to-purchase journey : a family branding perspective
Pink, Caitlin
;
Wilkie, Dean C. H.
;
Graves, Christopher
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10014315441
Saved in:
9
Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan
;
Karimi, Sahar
;
Bravo Velázquez, Alberto
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
Saved in:
10
Online firestorms : an act of civic engagement or a narcissistic boost? : the role of brand misconduct appraisals
Delgado-Ballester, Elena
;
López-López, Inés
;
Bernal, …
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 257-272
Persistent link: https://www.econbiz.de/10013552955
Saved in:
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