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~isPartOf:"Journal of business research : JBR"
~isPartOf:"The journal of product & brand management"
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Search: subject_exact:"Virtuelle Community"
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Social Web
520
Social web
520
Consumer behaviour
271
Konsumentenverhalten
271
Internet marketing
230
Online-Marketing
230
Brand management
158
Markenführung
158
Social media
152
Beziehungsmarketing
124
Relationship marketing
124
Viral marketing
109
Virales Marketing
109
Brand image
100
Markenimage
100
Brand
65
Markenartikel
59
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59
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59
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56
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49
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49
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29
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29
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27
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27
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26
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26
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26
Digitalisierung
25
Digitization
25
Emotion
25
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24
Digital platform
24
Digitale Plattform
24
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24
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23
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Filieri, Raffaele
10
Flavián Blanco, Carlos
7
Veloutsou, Cleopatra
7
Casaló, Luis V.
6
Krishen, Anjala S.
6
Ko, Eunju
5
Wallace, Elaine
5
Agarwal, Shaurya
4
Berezan, Orie
4
Dwivedi, Yogesh Kumar
4
Harrigan, Paul
4
Ibáñez-Sánchez, Sergio
4
Islam, Nazrul
4
Kachroo, Pushkin
4
Kim, Hye-yŏng
4
Ranaweera, Chatura
4
Seo, Yuri
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Augusto, Mário Gomes
3
Azer, Jaylan
3
Bigné Alcañiz, J. Enrique
3
Black, Iain
3
Choi, Jeonghye
3
Dessart, Laurence
3
Dhir, Amandeep
3
Guzman, Francisco
3
Hajli, Nick
3
Huarng, Kun-Huang
3
Jayawardhena, Chanaka
3
Kim, Jikyung
3
Kim, Juran
3
Kim, Kyung Hoon
3
Lin, Zhibin
3
Mariani, Marcello M.
3
Morgan-Thomas, Anna
3
Oghazi, Pejvak
3
Rana, Nripendra P.
3
Richard, Marie-Odile
3
Rita, Paulo
3
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Journal of business research : JBR
The journal of product & brand management
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
219
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
Information systems research : ISR
148
International journal of internet marketing and advertising : IJIMA
145
SpringerLink / Bücher
136
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
96
Industrial marketing management : the international journal for industrial and high-tech firms
94
Business horizons
90
International journal of advertising : the review of marketing communications
87
Psychology & marketing
85
International journal of business information systems : IJBIS
84
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Springer eBook Collection
81
Electronic commerce research
79
Management information systems : mis quarterly
77
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
70
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
59
International journal of technology marketing : IJTMkt
59
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
Journal of organizational computing and electronic commerce
56
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Source
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ECONIS (ZBW)
520
Showing
1
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10
of
520
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date (oldest first)
1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
Human versus virtual influences, a comparative study
Belanche, Daniel
;
Casaló, Luis V.
;
Flavián, Marta
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
Saved in:
4
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
7
The effect of different types of virtual influencers on consumers' emotional attachment
Yan, Ji
;
Xia, Senmao
;
Jiang, Amanda
;
Lin, Zhibin
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014552002
Saved in:
8
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
9
Mapping the prestige and social value of occupations in the digital economy
Newlands, Gemma
;
Lutz, Christoph
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014556455
Saved in:
10
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
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