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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Veränderungsprozesse erfolgreich gestalten"
~person:"Mühlbacher, Hans"
~person:"Torres, Pedro M."
~subject:"Brand"
~subject:"Consumer behaviour"
~subject:"Organisatorischer Wandel"
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Brand
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Mühlbacher, Hans
Torres, Pedro M.
Ko, Eunju
13
Kötter, Wolfgang
13
Balaji, M. S.
8
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8
Gupta, Suraksha
8
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Journal of business research : JBR
Veränderungsprozesse erfolgreich gestalten
Journal of retailing and consumer services
2
European Sport management quarterly : ESMQ
1
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1
International journal of economics and business research
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Management von Universitäten : zwischen Tradition und (Post-)Moderne
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Mobile electronic commerce : foundations, development, and applications
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ECONIS (ZBW)
7
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1
Building and sustaining resilient luxury service ecosystems
Taishoff, Marika
;
Mühlbacher, Hans
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 201-215
Persistent link: https://www.econbiz.de/10013271389
Saved in:
2
Predicting high consumer-brand identification and high repurchase : necessary and sufficient conditions
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Godinho, Pedro …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 52-65
Persistent link: https://www.econbiz.de/10011745132
Saved in:
3
Consumption community commitment : newbies' and longstanding members' brand engagement and loyalty
Raïes, Karine
;
Mühlbacher, Hans
;
Gavard-Perret, …
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2634-2644
Persistent link: https://www.econbiz.de/10011399640
Saved in:
4
Outcomes for self-expressive brands followed on social media : identifying different paths for inner self-expressive and social self-expressive brands
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 519-531
Persistent link: https://www.econbiz.de/10012647938
Saved in:
5
One pie, many recipes : alternative paths to high brand strength
Grohs, Reinhard
;
Raeis, Karine
;
Koll, Oliver
; …
- In:
Journal of business research : JBR
69
(
2016
)
6
,
pp. 2244-2251
Persistent link: https://www.econbiz.de/10011472212
Saved in:
6
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
7
Drivers of brand strength : configural paths to strong cognitive brand equity
Mühlbacher, Hans
;
Raies, Karine
;
Grohs, Reinhard
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 2774-2780
Persistent link: https://www.econbiz.de/10011506881
Saved in:
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