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~isPartOf:"Journal of business research : JBR"
~isPartOf:"World Bank Policy Research Working Paper"
~language:"eng"
~subject:"Auslandsinvestition"
~subject:"Brand image"
~subject:"Social media"
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Auslandsinvestition
Brand image
Social media
Welt
722
World
722
Developing countries
482
Entwicklungsländer
482
Social Web
454
Social web
454
Consumer behaviour
333
Konsumentenverhalten
333
Internet marketing
211
Online-Marketing
211
Brand management
128
Markenführung
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Globalisierung
111
Globalization
111
Relationship marketing
106
Beziehungsmarketing
105
Innovation
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Wirtschaftswachstum
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Viral marketing
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Virales Marketing
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Markenimage
84
Armut
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Online-Handel
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Multinationales Unternehmen
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Filieri, Raffaele
5
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Foroudi, Pantea
3
Harrigan, Paul
3
Kim, Juran
3
Merchant, Altaf
3
Rita, Paulo
3
Veloutsou, Cleopatra
3
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2
Augusto, Mário Gomes
2
Belei, Nina
2
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2
Czinkota, Michael R.
2
Desbordes, Rodolphe
2
Dessart, Laurence
2
Driffield, Nigel L.
2
Elayan, Suzanne
2
Esperança, José Paulo
2
Fink, Matthias
2
Floh, Arne
2
Foroudi, Mohammad Mahdi
2
Gartner, Johannes
2
Grohs, Reinhard
2
Hammedi, Wafa
2
Horváth, Csilla
2
Hultman, Magnus
2
Javorcik, Beata Smarzynska
2
Kim, Hye-yŏng
2
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2
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2
Liou, Ru-Shiun
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Mahr, Dominik
2
Mariani, Marcello M.
2
Milne, George R.
2
Moro, Sérgio
2
Moulard, Julie Guidry
2
Muninger, Marie-Isabelle
2
Oghazi, Pejvak
2
Okazaki, Shintaro
2
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Journal of business research : JBR
World Bank Policy Research Working Paper
The journal of world investment & trade : law, economics, politics
224
NBER working paper series
112
Working paper / National Bureau of Economic Research, Inc.
107
NBER Working Paper
101
Journal of retailing and consumer services
89
Technological forecasting & social change : an international journal
84
The world economy : the leading journal on international economic relations
84
Transnational corporations : investment and development
75
Working paper
66
International business review : the official journal of the European International Business Academy
64
Policy research working paper : WPS
64
The journal of product & brand management
62
Tourism management : research, policies, practice
62
United Nations publication
62
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
62
CESifo working papers
60
The journal of brand management : an international journal
56
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
55
IMF working papers
52
Discussion paper / Centre for Economic Policy Research
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Kiel working paper
45
Business horizons
44
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
44
Economic modelling
43
International review of economics & finance : IREF
43
Journal of world business : JWB
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
Journal of international money and finance
41
Applied economics
40
Journal of international economics
40
Applied economics letters
39
Management international review : mir ; journal of international business
34
Corporate communications : an international journal
33
International journal of internet marketing and advertising : IJIMA
33
International Journal of Energy Economics and Policy : IJEEP
32
Intereconomics : review of European economic policy
31
Journal of international economic law
31
World Bank E-Library Archive
31
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ECONIS (ZBW)
253
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253
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1
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
2
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
3
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
4
Influence of social augmented reality app usage on customer relationships and continuance intention : the role of shared social experience
Wang, Kai-Yu
;
Ashraf, Abdul R.
;
Thongpapanl, Narongsak
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014380321
Saved in:
5
Subnational social trust and the internationalization of emerging market firms
Chen, Xuchang
;
Wu, Changqi
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280531
Saved in:
6
Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele
;
Filieri, Raffaele
;
De Carlo, Manuela
- In:
Journal of business research : JBR
163
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
Saved in:
7
Social mood and M&A performance : an empirical investigation enhanced by multimodal analytics
Wang, Qiping
;
Lau, Raymond Yiu Keung
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549669
Saved in:
8
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
9
Can tweets be word of mouth that changes risky behaviors?
Abouk, Rahi
;
Jalali, Nima
;
Papatla, Purushottam
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014548074
Saved in:
10
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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