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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Brenes, Esteban R."
~person:"Carneiro, Jorge Manoel Teixeira"
~person:"Driffield, Nigel L."
~person:"Guzman, Francisco"
~person:"Munjal, Surender"
~subject:"Auslandsinvestition"
~subject:"Brand image"
~subject:"Multinationales Unternehmen"
~subject:"Ownership structure"
~subject:"Strategic management"
~subject:"Supply chain"
~subject:"Wirkungsanalyse"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Auslandsinvestition
Brand image
Multinationales Unternehmen
Ownership structure
Strategic management
Supply chain
Wirkungsanalyse
Latin America
13
Transnational corporation
13
Lateinamerika
12
Emerging economies
10
Schwellenländer
10
Strategisches Management
10
Foreign investment
8
Consumer behaviour
7
Firm performance
7
Konsumentenverhalten
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Unternehmenserfolg
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Globalisierung
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Globalization
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Markenimage
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Strategy
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Brand management
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India
5
Indien
5
Markenführung
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Brand equity
4
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Designation of origin
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Amtliche Publikation
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Fallstudie
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26
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Bulgarian
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Brenes, Esteban R.
Carneiro, Jorge Manoel Teixeira
Driffield, Nigel L.
Guzman, Francisco
Munjal, Surender
Diamantopoulos, Adamantios
12
Ciravegna, Luciano
9
Oghazi, Pejvak
9
Foroudi, Pantea
8
Khan, Zaheer
8
Pereira, Vijay
8
Malik, Ashish
7
Melewar, T. C.
7
Parida, Vinit
7
Sharma, Piyush
7
Valette-Florence, Pierre
7
Gupta, Suraksha
6
Veloutsou, Cleopatra
6
Vrontis, Demetris
6
Wincent, Joakim
6
Arslanagic-Kalajdzic, Maja
5
Buckley, Peter J.
5
Dennis, Charles
5
Ghauri, Pervez N.
5
He, Xinming
5
Hultman, Magnus
5
Larimo, Jorma
5
Lee, Jeoung Yul
5
Merchant, Altaf
5
Michel, Géraldine
5
Rocha, Angela da
5
Tarba, Shlomo Yedidia
5
Temouri, Yama
5
Wallpach, Sylvia von
5
Aiello, Gaetano
4
Al-Tabbaa, Omar
4
Bartikowski, Boris
4
Cavusgil, Erin
4
Chen, Chung-jen
4
Christodoulides, George
4
Davvetas, Vasileios
4
De Massis, Alfredo
4
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Journal of business research : JBR
The journal of product & brand management
9
International business review : the official journal of the European International Business Academy
8
Journal of world business : JWB
5
International journal of the economics of business
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Management international review : MIR ; journal of international business
4
Applied economics quarterly
3
British journal of management : BJM
3
Journal of international management
3
Management and organization review : MOR ; the official journal of The International Association for Chinese Management Research
3
Regional studies
3
The European journal of development research : journal of the European Association of Development Research and Training Institutes (EADI)
3
The Manchester School
3
Applied economics
2
Cambridge journal of economics
2
Contributions to political economy
2
Management decision : MD
2
Management international review : mir ; journal of international business
2
Scottish journal of political economy : the journal of the Scottish Economic Society
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Transnational corporations : investment and development
2
British journal of management
1
Bulletin of economic research
1
Corporate governance : an international review
1
European business review
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business strategy : theory and practice
1
International journal of multinational corporation strategy
1
International marketing review
1
Jahrbücher für Nationalökonomie und Statistik
1
Journal of International Business Policy : JIBP
1
Journal of economic geography
1
Journal of industry, competition and trade
1
Journal of international entrepreneurship
1
Journal of international marketing
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of productivity analysis
1
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ECONIS (ZBW)
26
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1
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26
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1
The aftermath of Covid-19 : the rise of pandemic animosity among consumers and its scale development
Nawaz, Muhammad Zahid
;
Nawaz, Shahid
;
Guzman, Francisco
; …
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014229115
Saved in:
2
The evolution of emerging economy multinationals
Buckley, Peter J.
;
Cavusgil, S. Tamer
;
Elia, Stefano
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014299342
Saved in:
3
A comparative analysis of Indian and Chinese FDI into Africa : the role of governance and alliances
Munjal, Surender
;
Varma, Sumati
;
Bhatnagar, Ankur
- In:
Journal of business research : JBR
149
(
2022
),
pp. 1018-1033
Persistent link: https://www.econbiz.de/10013325770
Saved in:
4
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
5
Examining the evolution of emerging market multinational enterprises' competitive advantages : evidence from India
Munjal, Surender
;
Bhasin, Niti
;
Nandrajog, Divya
; …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 732-744
Persistent link: https://www.econbiz.de/10013197947
Saved in:
6
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
7
Leveraging the benefits of location decisions into performance : a global view from matched MNEs
Yang, Yong
;
Driffield, Nigel L.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 468-483
Persistent link: https://www.econbiz.de/10013194433
Saved in:
8
Conceptualizing country-of-origin image as a country-specific advantage : an insider perspective
Suter, Mariana Bassi
;
Munjal, Surender
;
Borini, Felipe …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 415-427
Persistent link: https://www.econbiz.de/10012643817
Saved in:
9
FDI motives and the use of tax havens : evidence from South Korea
Driffield, Nigel L.
;
Jones, Chris
;
Kim, Jae-Yeon
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 644-662
Persistent link: https://www.econbiz.de/10012647988
Saved in:
10
Differentiation strategies in agribusiness : a configurational approach
Brenes, Esteban R.
;
Ciravegna, Luciano
;
Acuña, Joseph
- In:
Journal of business research : JBR
119
(
2020
),
pp. 522-539
Persistent link: https://www.econbiz.de/10012417041
Saved in:
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