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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"ita"
~language:"lit"
~person:"Driffield, Nigel L."
~person:"Munjal, Surender"
~person:"Valette-Florence, Pierre"
~source:"econis"
~subject:"Brand"
~type_genre:"Amtliche Publikation"
~type_genre:"Article in journal"
~type_genre:"Fallstudie"
~type_genre:"Statistik"
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Brand
Consumer behaviour
15
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15
Brand management
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10
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10
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Bulgarian
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Driffield, Nigel L.
Munjal, Surender
Valette-Florence, Pierre
Ko, Eunju
6
Christodoulides, George
4
Diamantopoulos, Adamantios
4
Foroudi, Pantea
4
Gupta, Suraksha
4
Phau, Ian
4
Shukla, Paurav
4
Veloutsou, Cleopatra
4
Augusto, Mário Gomes
3
Davvetas, Vasileios
3
Grohs, Reinhard
3
Koll, Oliver
3
Melewar, T. C.
3
Merchant, Altaf
3
Michel, Géraldine
3
Motoki, Kosuke
3
Salo, Jari
3
Teck Ming Tan
3
Torres, Pedro M.
3
Wallpach, Sylvia von
3
Andreini, Daniela
2
Arslanagic-Kalajdzic, Maja
2
Astakhova, Marina
2
Azar, Salim L.
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Baker, Thomas L.
2
Bogomolova, Svetlana
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Chen, Qimei
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Czinkota, Michael R.
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Dass, Mayukh
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De Chernatony, Leslie
2
Donthu, Naveen
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Dwivedi, Yogesh Kumar
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Espersen, Peter
2
Espinosa, Jennifer A.
2
Ewing, Michael
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Journal of business research : JBR
The journal of brand management : an international journal
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
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1
How do customers experience terroir? : an investigation of its ability to increase brand relationship quality
Couder, Julien
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
181
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014556541
Saved in:
2
Cognitive outcomes of brand heritage : a signaling perspective
Pecot, Fabien
;
Merchant, Altaf
;
Valette-Florence, Pierre
; …
- In:
Journal of business research : JBR
85
(
2018
),
pp. 304-316
Persistent link: https://www.econbiz.de/10011815553
Saved in:
3
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
4
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
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