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~isPartOf:"Journal of business research : JBR"
~language:"bul"
~language:"eng"
~language:"spa"
~subject:"Brand image"
~subject:"Firm performance"
~subject:"Konsumentenverhalten"
~subject:"Volatility"
~type_genre:"Amtsdruckschrift"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Bibliographie enthalten"
~type_genre:"Bibliography included"
~type_genre:"Conference paper"
~type_genre:"Konferenzbeitrag"
~type_genre:"Ratgeber"
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Brand image
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1,971
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839
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699
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647
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602
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602
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Laroche, Michel
27
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Diamantopoulos, Adamantios
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Bartikowski, Boris
13
Dwivedi, Yogesh Kumar
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Foroudi, Pantea
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Melewar, T. C.
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Filieri, Raffaele
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Richard, Marie-Odile
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Septianto, Felix
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Teng, Lefa
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8
Yang, Zhiyong
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Arslanagic-Kalajdzic, Maja
7
Chatterjee, Sheshadri
7
Donthu, Naveen
7
Geuens, Maggie
7
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
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1,968
International journal of hospitality management
884
Finance research letters
786
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Applied economics letters
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Economics letters
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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The journal of futures markets
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The North American journal of economics and finance : a journal of financial economics studies
359
Journal of risk and financial management : JRFM
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Journal of the Academy of Marketing Science
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
Journal of marketing management : MM
349
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
339
Journal of econometrics
338
Journal of marketing
336
International journal of contemporary hospitality management
334
Journal of retailing
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Marketing intelligence & planning
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ECONIS (ZBW)
2,798
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1
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1
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
Saved in:
2
Adaptive strength : unveiling a multilevel dynamic process model for organizational resilience
Napier, Elizabeth
;
Liu, Steven Y. H.
;
Liu, Jingting
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014541933
Saved in:
3
"Aha! I knew that voice sounded familiar!" : recognizing a non-identified voice-over endorser increases ad enjoyment via moments of insight
Hall, Matthew J.
;
Carlson, Les
;
Gentry, James W.
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014548001
Saved in:
4
Alliance management capability and SMEs' international expansion : the role of innovation pathways
Al-Tabbaa, Omar
;
Zahoor, Nadia
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014536193
Saved in:
5
Artificial intelligence and adaptive response to market changes : a strategy to enhance firm performance and innovation
Sullivan, Yulia
;
Wamba, Samuel Fosso
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-18
Persistent link: https://www.econbiz.de/10014548072
Saved in:
6
Artificial intelligence and consumer behavior : from predictive to generative AI
Hermann, Erik
;
Puntoni, Stefano
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014556470
Saved in:
7
Assessing the firm-level financial consequences of clustering
Butt, Moeen Naseer
;
Baig, Ahmed S.
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014552110
Saved in:
8
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett
;
Audrezet, Alice
;
Moulard, Julie Guidry
; …
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Saved in:
9
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
10
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
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